Shibayan Ghosh
Regional Marketing Manager, Hyundai India
Kolkata,WB
Summary
Well-qualified and innovative marketing leader successful at developing and implementing policies, administering budgets and building high-performance teams. Skilled at facilitating communication between sales and marketing teams to enable project success for each new campaign. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
19
19
years of post-secondary education
3
3
Languages
Work History
Regional Marketing Manager
Hyundai Motor India Limted
Kolkata, West Bengal
06.2018 - Current
- Developed strategic and tactical marketing plans for region.
- Managing centralized marketing resources for entire region.
- Managing campaigns, PR and media for region.
- Promoted programs, products and services with multi-channel strategies.
- Implemented new marketing strategies for dealers based on rejection and consumer satisfaction data.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Drove marketing efforts by orchestrating ATL, BTL and Digital Marketing campaigns in East.
- Recruited and hired experienced vendors to complete projects on time and within budget requirements.
- Built and strengthened strategic relationships with vendors, advertising agencies and our channel partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Sensitizing dealerships and vendors for 360 degree marketing approach and thereby developing credibility and visibility of brand.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Project Engineer, Business Development
S. K. Samanta & Co. Pvt. Ltd.
Kolkata, West Bengal
01.2014 - 06.2016
- Created reports and presentations detailing business development activities.
- Monitored metrics during project execution to maintain compliance with planned costs, schedules and goals.
- Consulted with product development teams to enhance products based on customer interest data.
- Dealt with contract management and tendering for infrastructural, turnkey projects particularly in fields of Industrial Construction as part of business development.
- Worked closely with Coal India Limited for Commissioning of Dipka Coal Handling Plant in Korba, Chhattisgarh.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Graduate Engineer Trainee
Lipotech Engineering Pvt. Ltd.
Kolkata, West Bengal
07.2013 - 12.2013
- Monitored EPC projects to determine areas and processes needing improvement.
- Verified parts and materials through audit inspections and independent checks.
- Collaborated with on-site directors, operations managers and supervisors on engineering projects.
- Followed up with external contractors, project owners and other stakeholders to gather information and resolve issues.
- Researched and investigated project requirements.
Education
MBA - Marketing
IISWBM
Kolkata 07.2016 - 06.2018
B. Tech - Mechanical Engineering
SRM University
Chennai 08.2009 - 06.2013
ISC - Science
Calcutta Boys' School
Kolkata 04.2007 - 03.2009
ICSE -
Calcutta Boys' School
Kolkata 04.1996 - 03.2007
Skills
Budgeting and Allocation
Market Analysis
Brand development
Campaign management
Strategic planning
Public and Media Relations
Sales leadership
Corporate marketing experience
Marketing and advertising
Staff Training
Timeline
Regional Marketing Manager
Hyundai Motor India Limted
06.2018 - Current
MBA - Marketing
IISWBM
07.2016 - 06.2018
Project Engineer, Business Development
S. K. Samanta & Co. Pvt. Ltd.
01.2014 - 06.2016
Graduate Engineer Trainee
Lipotech Engineering Pvt. Ltd.
07.2013 - 12.2013
B. Tech - Mechanical Engineering
SRM University
08.2009 - 06.2013
ISC - Science
Calcutta Boys' School
04.2007 - 03.2009
ICSE -
Calcutta Boys' School
04.1996 - 03.2007