SHIBU RAY
Kolkata
Summary
Performance driven SEO Manager with relevant background in enhancing website visibility within search engines. Proven ability to devise and implement comprehensive SEO strategies, manage team resources, and liaise effectively with clients. Strong acumen in keyword research, meta tag creation, link development, site traffic analysis and conversion rate optimization. Previous work has resulted in improved organic search rankings, increased web traffic, and boosted online sales growth.
Overview
13
13
years of professional experience
Work History
Sr.SEO Manager
BitQuest LLP
Newtown
02.2019 - Current
- Improve organic search results for desktop and mobile sites on all major search engines
- Provide SEO analysis and recommendations in coordination with elements and structure of websites
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools) for purposes of diagnostic reporting on client projects
- Promote both off-page and on-page activities and also the interactions that build ranking, profile, and traffic
- Manage and oversee social media presence, including content creation, community management
- Digital Marketing Executive work on Guest Post Outreach, SEO & SEM
- Plan and execute all digital marketing activities including campaigns, social media posts, Ads, SEO/SMO etc
- Developing and monitoring campaign budgets
- Preparing accurate reports on our marketing campaign's overall performance
- SEO Projects Rank
- Https://eshop.pohkong.com.my/ Keywords (Online Jewellery Malaysia, Yellow Gold Malaysia, Yellow Gold Disney Charm)
- Https://www.linsad.com.my/ Keywords (SMM services in Malaysia, Internet marketing Malaysia, Online advertising Malaysia)
- Https://newgate.com.my/ Keywords (Auto gate supplier Shah Alam, Metal roofing Shah Alam, Autogate service Shah Alam)
- Http://www.linsad.com.my/ Keywords (AD agency Malaysia, Advertising company in Malaysia)
- Https://www.giem.in/ Keywords (Event management institute in Odisha, Wedding planning courses in Odisha)
- Http://www.jeromeghostpepper.com/ Keywords (salsa sauce online Jerome, pineapple salsa jerome, Salsa Store Outlet jerome)
- Http://www.zensual.com/ Keywords (Good Karma Candle USA, good karma candle Company)
- Http://www.vidhiberi.com/ Keywords (healthy lifestyle consultant, Lactation consultant kolkata)
- Https://www.aptadvantage.com/ Keywords (Air Hostess Institute, air hostess training institute)
SEO Manager
Fleapo Corporation
Biddhannagar
06.2017 - 12.2019
- Develop and implement SEO strategies
- Identify relevant keywords and phrases that target audiences
- Analyze competitors' SEO strategies to identify opportunities and develop strategies
- Define measurable goals and key performance indicators (KPIs) to track the success of SEO efforts.
- Improve website content, including meta tags, headings, URLs, and on-page elements
- Improve website structure and technical SEO
- Generate link-building opportunities to increase website authority
- Optimize for user experience to improve engagement and reduce bounce rates.
- Collaborate with web developers and SEO/SMO team to provide guidance, direction
- Prepare and present performance reports regularly
- Optimize Mobile APP and make ASO Rank
- Attend client meeting to resolve issues
SEO Manager
Elphill Technology
Kolkata
12.2016 - 05.2017
- SEO Audit report
- Keyword Research
- Analyze search trends
- Evaluate keyword performance
- Optimize website content
- optimize the website's structure, including URL structure, site navigation, and internal linking, to improve search engine crawling and indexing
- Focus on improving the overall user experience on the website, including site speed, mobile-friendliness, and accessibility
- Work to establish links from reputable and relevant websites to the target website, which helps to improve its authority and ranking in search results.
- Track the performance of back links and identify opportunities for improvement.
- Analyze website traffic
- Monitor search engine rankings
- create reports to communicate SEO performance
- Lead and mentor a team providing task ,guidance, direction
- Also generate lead through SMO, PPC
SEO - Team Leader
Kreative Machinez
Kolkata
11.2013 - 11.2015
- Develop and implement comprehensive SEO strategies
- Implement on-page and off-page SEO techniques to improve website rankings.
- Optimize website content, meta tags, headers, and URLs for search engine visibility
- Lead and mentor a team providing task ,guidance, direction
- Identify and address technical SEO issues, collaborating with web development
- Monitor website performance using analytics tools (e.g., Google Analytics, Google Search Console).
SEO Executive
Avant-Garde Technologies India
Saltlake
04.2012 - 11.2013
- Identify high-authority quality blogs and websites
- Build and maintain relationships with webmasters to secure valuable back links
- Identify unlinked mentions and broken link opportunities to optimize our website’s SEO.
- Analyze competitors' backlink profiles to discover new link-building opportunities.
- Meet monthly targets for successful outreach and link acquisition.
- Provide weekly outreach reports to track progress and results.
- Collaborate and have fun with our amazing international team!
Education
B.com -
CU
Kolkata12-1995
H.S -
WB Board
Kolkata, West Bengal12.1993
Basics Computer Application, HTML, Internate, CSS
Skills
- Basics Computer Application
- HTML
- Internet
- CSS
- Javascript
Hobbies and Interests
- Reading newspaper
- Internet
References
HR Manager, HR Manager Email, Not Provided, Not Provided
Personal Information
Date of Birth: 12/24/72
Timeline
Sr.SEO Manager
BitQuest LLP
02.2019 - Current
SEO Manager
Fleapo Corporation
06.2017 - 12.2019
SEO Manager
Elphill Technology
12.2016 - 05.2017
SEO - Team Leader
Kreative Machinez
11.2013 - 11.2015
SEO Executive
Avant-Garde Technologies India
04.2012 - 11.2013
B.com -
CU
H.S -
WB Board
Basics Computer Application, HTML, Internate, CSS
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