SHIKHA GUPTA
Program Manager | LLM & Generative AI Operations Specialist | Prompt Engineering | 6+ Years Driving Market-Leading AI Initiatives
New Delhi,DL
Summary
Dynamic professional with over 5 years of expertise in global catalog operations, project management, and e-commerce analytics, specializing in AI-driven automation and localization management. Proven track record in spearheading large-scale transformation initiatives that enhance data quality, streamline workflows, and elevate multilingual customer experiences across diverse global marketplaces. Proficient in managing cross-functional teams and optimizing catalog integrity through advanced AI/ML prompt engineering, resulting in significant cost reductions and error minimization. Recognized for exceptional stakeholder management and client relationship building, consistently delivering measurable business impact through innovative process improvements and operational excellence in fast-paced e-commerce environments.
Overview
6
6
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Subject Matter Expert - Catalogue Operation & AI-driven Localisation
Amazon
New Delhi, India
10.2023 - Current
- Led the end-to-end ML Starfish Federation program across 180 product categories, driving attribute mapping initiatives and AI experimentation to deliver 92% precision and 85% recall on 67,000 products, ensuring high-quality machine learning outcomes aligned with business goals.
- Spearheaded the localization program for 4 million SKUs across global marketplaces, coordinating defect resolution for 12 million data issues impacting 300,000 ASINs. Achieved 95% accuracy and 90% success in optimizing large language model (LLM) prompts to enhance marketplace relevance and user experience.
- Directed automation of Weekly Business Review (WBR) reporting and JSON tool creation, reducing manual efforts by up to 75%, eliminating the need for two full-time equivalents (FTEs), and increasing team productivity by 30% by leveraging the Zeus platform.
- Managed cross-functional teams and global training initiatives, delivering 20 training sessions that resulted in 95% workflow adoption. Oversaw the migration of 31,000 products to the AMS platform, streamlining operations, and improving data management efficiency.
- Collaborated closely with Machine Learning and Applied Science teams to refine AI models, significantly reducing hallucinations, and enhancing the accuracy and reliability of the e-commerce catalog in a dynamic marketplace environment.
- Enhanced team performance by providing expert guidance on critical projects and strategic initiatives.
- Mentored junior team members, contributing to their professional growth and development.
Program & Catalogue Management – EU Marketplaces
Amazon
New Delhi, India
10.2021 - 09.2023
- Directed multilingual catalog programs in EU marketplaces, executing quality audits and Lean Six Sigma actions that elevated accuracy, operational standards by 40%, and customer satisfaction across global teams.
- Implemented Python-based keyword defect tracking and interactive SQL, Excel, and Tableau dashboards, cutting manual effort and error rates by 70-75%, and enabling data-driven decisions during workload fluctuations.
- Collaborated with global stakeholders, product teams, and engineering teams to launch new processes, enhancing catalog quality across regions while ensuring SLA adherence and cross-functional alignment.
- Directed cross-functional catalog vendor projects that boosted operational efficiency by 40% and optimized end-to-end processes in dynamic e-commerce environments.
- Applied strong communication, stakeholder relationship management, and personal accountability to drive 95% workflow adoption via 20 global training sessions, contributing to program success.
- Self-motivated professional with strong personal responsibility, evidenced by automating WBR reporting (70% effort reduction), and leading AI-driven initiatives with 90-95% success rates.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
Catalogue & Vendor Operation
Amazon
New Delhi, India
12.2019 - 09.2021
- Resolved vendor and catalog complaints, achieving a 98% year-to-date quality score, and ensuring high satisfaction levels.
- Proposed and implemented over 15 SOP enhancements, streamlining workflows and improving vendor engagement.
- Directed cross-functional projects that increased operational efficiency by 40% and optimized end-to-end catalog processes.
- Answered questions and assisted customers with item selection and location.
- Strengthened vendor relationships by maintaining open communication, and promptly addressing concerns or issues.
- Strengthened vendor relationships by maintaining open communication and promptly addressing any concerns or issues.
Education
MBA - Operations Management
Swami Vivekanand Subharti University
Meerut 04.2001 -
Bachelor of Arts - Arts
Delhi University
New Delhi, India01.2017
Skills
Project coordination
Prompt engineering expertise
Localization management
Catalog and content coordination
Ongoing process optimization
SOP formulation and compliance
Automation strategy development
Data analysis and visualization
Risk assessment and compliance
Quality control and defect tracking
Lean Six Sigma methodology
Training and mentoring teams
Stakeholder communication
Strong analytical skills
Certification
PMP Training (In Progress – Expected Dec 2025)
Timeline
Subject Matter Expert - Catalogue Operation & AI-driven Localisation
Amazon
10.2023 - Current
Program & Catalogue Management – EU Marketplaces
Amazon
10.2021 - 09.2023
Catalogue & Vendor Operation
Amazon
12.2019 - 09.2021
MBA - Operations Management
Swami Vivekanand Subharti University
04.2001 -
Bachelor of Arts - Arts
Delhi University