Shikhar Prasad
Patna
Summary
Dynamic professional with a proven track record at excelling in customer acquisition and market research. Successfully converted healthcare professionals to GSK medication. Adept in relationship management and sales strategy, driving impactful results in competitive environments.
Overview
3
3
years of professional experience
Work History
Management Trainee
GSK
Amritsar
05.2024 - 07.2024
- Managed list of 60 prospective healthcare professionals in Amritsar.
- Converted six healthcare professionals to prescribe GSK medication.
Short Term Project Intern
Nutraj
05.2022 - 07.2022
- Led a 15+ member team to rebrand Nutraj, targeting a national audience
- Conducted market research, revealing a 16% customer willingness to pay a 10% premium for bacteria-free dry fruits
- Helped in Store manager training program and optimized the B2B supply model by tapping into new HoReCa opportunities
- Resulted in a 20% increase in Nutraj's sales and 43% more positive reviews of customer in-store experience
Summer Internship
Wipro CCL
04.2022 - 05.2022
- Executed market expansion strategy for Wipro CCL by adding 192 new stores in their primary distribution Rural Karnataka
- Travelled to more than 300 villages in Rural Karnataka to remove dummy stores from Wipro's database
- Increased revenue of Santoor in Hassan district by 36% on a month-to-month basis
- Devised efficient journey plans for 4 ISRs which reduced their travel time by 30%
Sales and Marketing Intern
Linkway Group of Hotels
01.2021 - 03.2021
- Increased the revenue for the banquet hall by 27% while working as an event promoter
- Onboarded 2 major client accounts for the organization within 2 months
Education
PGDM - Marketing
Institute of Management Technology
Ghaziabad01-2024
BBA - Marketing
Amity University
Patna01-2022
XII -
Private Candidate
Patna01-2019
X -
Don Bosco Academy
01-2016
Skills
- Market research
- Team leadership
- Client acquisition
- Market expansion
- Sales strategy
- Revenue growth
- Relationship management
Achievements And Awards
- National Finalist, GSK ECube, 2023, Develop targeted marketing approach for new shingles vaccine among HNIs.
- National Semi Finalist, Coca-Cola Disrupt 3.0(HCCB), 2023, Develop strategies for seamless retailer onboarding on HCCB's digital ordering application platform.
- Scored 97.4 Percentile in CAT 2021
- Co-authored case study, "Ant Group's Banking and Fintech Debacle: How can Alibaba Manage its Stakeholders and Stage a Comeback" published in International Journal SAGE Business Cases, 2022, Researched the Socio-political climate of China based on secondary data, Researched the importance of stakeholder management in Ant Group Conglomerate
- Handled Demat Account, of 23.75 Lacs and achieved an ROI of 20% in FnO segment from 03/22 to 09/22
- 1st position, Online Video Presentation Competition, Amity Business School, 2020
- 2nd position, Rebuttal 1.0 Debate Competition, Hey Bihar and Bihar Blues, 2021
Other Professional Qualifications Certifications
- Certified by Coursera in Market Research and Consumer Behavior, 2023
- Certified by LinkedIn Learning in Consumer Behavior Trends: Meet the Postmodern Consumer, 2022
- Certified by Coursera in Brand and Product Management, 2022
- Certification by Udemy in Microsoft Excel from Beginner to Advance, 2022
- Certified by LinkedIn learning in Project Management Foundations: Teams, 2022
Extracurricular Activities
2nd position, speech competition, National Power Training Institute, 2019 Participated, Management Consulting Olympiad, Think Five Analytics Inc., 2022 Participated, Model United Nation, AMUN, 2021 1st position, ANSISS Badminton Tournament Singles, ANSISS, 2018
Positions Of Responsibility
- Senior Member, Placement Committee, Converted 7+ strategic accounts across industries for the hiring of 550 students
- Head Boy, Student Council, Amity University, 2022
- Secretary, Entrepreneurship Cell, Amity University, 2022
- Co-ordinator, Amiphoria, 2019
Timeline
Management Trainee
GSK
05.2024 - 07.2024
Short Term Project Intern
Nutraj
05.2022 - 07.2022
Summer Internship
Wipro CCL
04.2022 - 05.2022
Sales and Marketing Intern
Linkway Group of Hotels
01.2021 - 03.2021
PGDM - Marketing
Institute of Management Technology
BBA - Marketing
Amity University
XII -
Private Candidate
X -
Don Bosco Academy