Summary
Overview
Work History
Education
Skills
Recognition
Certification
Websites
Languages
Timeline
Generic
Shilpi Mathur

Shilpi Mathur

Bengaluru

Summary

Digital Marketing Professional with over nine years of experience in driving demand generation and marketing operations.

Skilled in managing the lead lifecycle from capture to conversion through multi-channel strategies. Expertise in LinkedIn and ABM campaigns using RollWorks and Recotap, email campaigns, and creating high-conversion landing pages with HTML in HubSpot.

Proficient in HubSpot (Email Studio, Journey Builder, Automation Studio, Intelligence Reports), and experienced in Salesforce CRM utilization for automation, reporting, and lead management.

Adept at analyzing campaign performance, building dashboards, and providing reports to stakeholders with actionable insights.

Recognized for blending creativity and data-driven thinking to deliver scalable marketing outcomes in fast-paced, global environments.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Marketing Analyst

Aspire Systems Pvt Ltd.
Bengaluru
02.2019 - Current
  • Executed multi-channel digital marketing campaigns (email, social, ABM, SEM, and display) to drive revenue growth and strengthen brand visibility.
  • Built and optimized landing pages, forms, nurture journeys, and email campaigns in HubSpot, with A/B testing to enhance engagement and conversion rates.
  • Managed the lead lifecycle, ensuring accurate capture, qualification, scoring, and routing through Salesforce CRM.
  • Developed and executed ABM and LinkedIn ad campaigns using RollWorks and Recotap to target and engage high-value accounts.
  • Maintained content governance, metadata/taxonomy, and operational documentation, ensuring scalability and compliance with brand standards.
  • Collaborated with cross-functional teams (design, content, developers) to deliver cohesive, high-impact campaigns across channels.
  • Analyzed campaign performance, built dashboards, and presented reports with actionable insights to stakeholders for data-driven decisions.
  • Ensured adherence to global privacy regulations (GDPR, CAN-SPAM, CCPA), and optimized deliverability for all email communications.
  • Conducted SEO/SEM analysis using SEMrush and Google Analytics to improve organic traffic, keyword performance, and paid campaign ROI.
  • Led the end-to-end delivery of large-scale marketing initiatives, aligning execution with strategic business objectives.

Inside Sales Manager

PRM360 (Acads360 India Pvt. Ltd)
Hyderabad
05.2017 - 01.2019
  • Execute and optimize lead generation campaigns across email, social, and digital platforms, managing the end-to-end lead lifecycle from capture and qualification to routing in Salesforce CRM.
  • Conduct competitor and market research to benchmark best practices, enhance campaign strategies, and maintain structured databases within CRM and marketing automation platforms.
  • Collaborate with business users, SMEs, and cross-functional stakeholders to align campaign execution, ensure operational excellence, and support large-scale marketing initiatives.
  • Develop and maintain dashboards, campaign reports, and performance insights, providing actionable recommendations to stakeholders for improving ROI and marketing effectiveness.

Marketing Executive

Anil Publicity Bureau
Indore
06.2015 - 10.2016
  • Manage stakeholder requirements and campaign objectives, ensuring alignment with Mastercard’s global marketing and lead generation strategies.
  • Translate campaign objectives into measurable KPIs, advising on appropriate measurement strategies and ensuring accurate reporting through dashboards.
  • Collaborate with the design and content teams to develop compliant, on-brand email campaigns, landing pages, and social media creatives.
  • Ideate, plan, and execute ABM and LinkedIn ad campaigns, nurturing leads through the end-to-end lead lifecycle using HubSpot and Salesforce CRM.
  • Implement A/B testing and campaign optimization techniques to drive engagement, conversions, and measurable pipeline growth.

Education

MBA - Marketing

PIMR
Indore
03-2015

B.Tech -

Rajiv Gandhi Prodyogiki Vishwavidyalaya
Indore
06-2013

Sr. Secondary Examination -

NDPS
Indore
06-2009

Secondary Examination -

NDPS Indore
Indore
06-2007

Skills

  • Campaign management
  • Competitor analysis
  • Marketing operations
  • Lead generation
  • Paid advertising (ABM and LinkedIn)
  • SEO marketing
  • Team collaboration
  • Google analytics
  • Content marketing
  • Campaign performance evaluation
  • Social media marketing
  • Email marketing
  • B2B marketing

Recognition

  • Consecutive received Role Star awards for the quarterly performance.
  • Rockstar award for the year 2020 for the Best Performer of the Year in Lead Gen team.

Certification

  • Certified in Google Ads Fundamentals and Google Search Ads in the year 2018
  • Certified by 'Digital Nest' Institute on the successful completion of Digital Marketing Training

Languages

  • English, Full Professional Proficiency
  • Hindi, Native or Bilingual Proficiency

Timeline

Senior Marketing Analyst

Aspire Systems Pvt Ltd.
02.2019 - Current

Inside Sales Manager

PRM360 (Acads360 India Pvt. Ltd)
05.2017 - 01.2019

Marketing Executive

Anil Publicity Bureau
06.2015 - 10.2016

MBA - Marketing

PIMR

B.Tech -

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Sr. Secondary Examination -

NDPS

Secondary Examination -

NDPS Indore

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Shilpi Mathur