Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
Generic

SHITIJ MALHOTRA

NOIDA

Summary

Dynamic sales leader with extensive experience across multiple industries, excelling in business development and relationship management. Proven track record in launching successful trade shows and driving revenue growth through strategic marketing initiatives. Adept at team leadership and market analysis, consistently delivering results in competitive environments.

Overview

18
18
years of professional experience

Work History

Associate Director of Sales

FAIRFEST MEDIA
New Delhi
12.2024 - Current
  • Conceptualized and launched trade shows, targeting new markets and reducing costs.
  • Managed relationships and conducted business planning for general and international development.
  • Executed operational and sales tasks for Asia’s largest travel show events, including OTM, BLTM, and TTF.
  • Developed and implemented marketing strategies for Municipalika, engaging embassies and trade councils.
  • Launched a tech show, overseeing project conceptualization alongside sales and marketing strategies.
  • Led comprehensive event marketing campaigns across digital, print, direct, and telemarketing channels.
  • Directed creative development of promotional materials for conferences to enhance brand visibility.
  • Conducted strategic planning, market analysis, and competitor benchmarking to inform revenue-generating strategies.

Senior Manager

EXHIBITIONS INDIA GROUP
New Delhi
06.2018 - 12.2024
  • Executed end-to-end projects, including Internet of Things India Expo and Digital Gaming India Expo.
  • Drove business growth across various sectors in Convergence India.
  • Launched Digital Gaming India and AI Bharat India Expo successfully.
  • Spearheaded comprehensive project management, including revenue forecasting and P&L oversight.
  • Built strategic long-term relationships with government agencies and trade associations.
  • Conducted research on primary, secondary, and tertiary markets to identify new business opportunities.
  • Managed communications with key clients such as Cisco, Nokia, and Amazon.
  • Coordinated cross-departmental activities for multiple expos, enhancing operational efficiency.

Deputy Manager

MATRIX CELLULAR
New Delhi
04.2015 - 04.2018
  • Resolved customer complaints through effective communication and strategic problem-solving.
  • Trained team members to exceed numerical, financial, and income targets.
  • Managed key accounts in B2B and B2C sectors to strengthen client relationships.
  • Cross-sold diverse product lines to drive revenue growth.

Sales Manager

ANDROMEDA
New Delhi
03.2013 - 03.2015
  • Oversaw salaried vertical for mortgage products, driving sales across LAP, HL, BL, and PL.
  • Coordinated loan disbursement with financial institutions and channel partners to ensure efficiency.
  • Evaluated client creditworthiness, approving or rejecting loans based on comprehensive risk analysis.

Assistant Manager

CITIBANK
MUMBAI
06.2011 - 02.2013
  • Assisted with wealth management for high-net-worth individuals, enhancing portfolio performance.
  • Conducted risk profiling and developed comprehensive financial plans.
  • Secured new clients through targeted marketing strategies and referral programs.
  • Monitored and ensured portfolio profitability to achieve client investment goals.

Customer Service Manager

CITIBANK
New Delhi
04.2007 - 06.2009
  • Oversaw front-end client operations at branch to enhance service delivery.
  • Collaborated with cash and branch tellers to ensure accurate daily financial closure.
  • Managed internal and external audits to uphold compliance standards.
  • Maintained records, management information systems, and data entry on internal servers.

Education

MBA - Marketing & Finance

FOSTIIMA Business School
New Delhi
03-2011

MIS - Bachelors in IT

NIIT
New Delhi
03-2007

B.Com - Commerce

Delhi University
New Delhi
03-2007

High School - Commerce

Bluebells International
Delhi
03-2004

Skills

  • Relationship management
  • Team leadership
  • Business development
  • Brand building efforts
  • Channel management
  • Market research and analysis
  • Event planning and management
  • On-site crisis management

Hobbies and Interests

  • Sports
  • Travel
  • Cooking

Languages

English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Punjabi
Upper Intermediate (B2)
B2

Timeline

Associate Director of Sales

FAIRFEST MEDIA
12.2024 - Current

Senior Manager

EXHIBITIONS INDIA GROUP
06.2018 - 12.2024

Deputy Manager

MATRIX CELLULAR
04.2015 - 04.2018

Sales Manager

ANDROMEDA
03.2013 - 03.2015

Assistant Manager

CITIBANK
06.2011 - 02.2013

Customer Service Manager

CITIBANK
04.2007 - 06.2009

MBA - Marketing & Finance

FOSTIIMA Business School

MIS - Bachelors in IT

NIIT

B.Com - Commerce

Delhi University

High School - Commerce

Bluebells International

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