SHIVA BHUPATHI
Narasapuram Andhra Pradesh
Summary
A strategic and results-driven Sales and Technical professional with over 24 years of experience in the aquaculture industry, adept at bridging the gap between R&D, commercial, and customer needs. I specialize in product development lifecycle management, from ideation and technical trials to successful market launch and positioning. My background includes a deep understanding of feed formulation, farmer engagement, and competitor analysis, which I have used to drive product innovation and market penetration for species such as P. Monodon, L. Vannamei, CARPS, Latis, Murrel and Fresh Water Trout. I have also gained significant experience in developing new ventures from the ground up, providing a unique perspective on foundational business and market strategies in India and Bangladesh. Seeking a lead Role in South Asia
Overview
26
26
years of professional experience
1
1
Certification
Work History
Sales Director - Feed Ingredients - India & Bangladesh
Aker BioMarine
01.2021 - Current
- Company Overview: Aker Krill Company (Norway-based MNC)
- Spearheaded the end-to-end product commercialization of premium krill meal, successfully positioning it as a value-adding functional ingredient in India and Bangladesh.
- Developed a comprehensive product positioning strategy that resulted in the long-term inclusion of krill meal in the formulations of approximately 90% of Indian and Bangladeshi feed manufacturers.
- Gained profound insights into South Asian buyer behavior and feed formulation, leveraging this knowledge to drive product development and strategic partnerships.
- Aker Krill Company (Norway-based MNC)
Sales Manager - South India
Skretting India
01.2018 - 01.2021
- Company Overview: Nutreco-Norway
- Managed commercial operations by implementing B2B and B2C strategies to enhance product market penetration and brand presence.
- Directed extensive feed trials and farmer demonstrations, which were instrumental in gathering product feedback and strengthening brand trust.
- Collaborated with Skretting's global technical and nutrition teams to localize feed strategies for key species.
- Enhanced market intelligence and competitor mapping to inform product strategy and channel development.
- Nutreco-Norway
Various Sales & Leadership Roles
BMR Group, Godrej Agrovet, INTAS Pharma, NACSA (MPEDA/FAO), Avanti Feeds, Higashimaru Feeds
01.2000 - 01.2018
- Instrumental in building farmer clusters and implementing technical education programs that served as a core part of product loyalty initiatives.
- Collaborated with scientific bodies on feed trials, leveraging data to build brand credibility and inform product market entry.
- Led teams in expanding market reach for a diverse product portfolio, including feed, seed, probiotics, and healthcare across India.
Education
Executive MBA - Marketing
NIBM
ChennaiMasters - Aquaculture & Zoology
Acharya Nagarjuna University
Bachelors - Fisheries
Andhra University
Skills
- Cross-Functional Collaboration
- Technical Product Commercialization
- Market Intelligence & Competitor Analysis
- Farmer & Customer Engagement
- Business Development & New Venture Creation
- Product positioning
- Sales training and leadership
- Sales forecasting
- Customer relationship management
- Supply chain coordination
- Adaptability
- Account development
- Strategic planning
Certification
- Nutreco Vietnam - Sales & Technical Training
- Aker BioMarine - Feed Ingredients B2B Sales, Training, and Product Handling, Oslo, Norway
- NACSA & FAO - Cluster Certification Program, India
Hobbies and Interests
Shuttle Badminton
Community Involvement
Active member of Shirdi Sai Satsang
Selected Achievements
- Successfully launched and established krill meal as a key technical ingredient brand in the Indian and Bangladeshi aquafeed markets for Aker BioMarine.
- Achieved consistent over-performance on sales targets at Skretting India, culminating in the 'Highest Sales Performer - 2020' award, demonstrating strong product commercialization skills.
- Established 40 farmer societies under the NACSA (FAO/MPEDA program), significantly promoting best aquaculture practices and strengthening product-community ties.
Timeline
Sales Director - Feed Ingredients - India & Bangladesh
Aker BioMarine
01.2021 - Current
Sales Manager - South India
Skretting India
01.2018 - 01.2021
Various Sales & Leadership Roles
BMR Group, Godrej Agrovet, INTAS Pharma, NACSA (MPEDA/FAO), Avanti Feeds, Higashimaru Feeds
01.2000 - 01.2018
Executive MBA - Marketing
NIBM
Masters - Aquaculture & Zoology
Acharya Nagarjuna University
Bachelors - Fisheries
Andhra University