Shivam Singh

Apollo Tyres India:

• Community Scaling & Growth: Successfully integrated external riding clubs and scaled the Apollo BRB community to achieve the 300+ rider milestone and powerful brand advocacy.
• IBW Ride Execution & Sponsorship: Managed 2x largest IBW motorcycle convoys (300+ riders), delivering end-to-end logistics, safety, and maximized brand visibility through effective sponsorship management.

CEAT Tyres India:

• Community IP Creation & Scaling: Founded and scaled the CEAT Riders Community Programme from idea/1 city to 5 cities with over 300 experiential events and rides, turning a concept into a key brand IP.
• 360-Degree Brand Activation: Led the planning and execution of high-impact brand initiatives, including product launches, media drives, and motorcycle shows, centered around the development of innovative intellectual property.

Hero MotoCorp:

• High-Volume Experiential Events & Expeditions: Executed 50+ high-volume experiential events (Off-road/Track) and large-scale Expeditions, managing all logistics and safety for Hero MotoCorp.
• Motorsports & Training IP: Designed and led specialized Off-road Racing Events and Training Programs, building Hero MotoCorp's performance and motorsports brand IP.

Suzuki Motorcycles India:

• Massive Activation & Program Management: Executed Suzuki Matsuri (800+ test rides) and managed brand visibility through Expeditions, Media Drives, and Training Programmes.
• Record-Breaking Performance IP: Masterminded three India Book of Records feats: Gixxer Endurance, V-Strom 8 Passes, and Access 125 Low to Highest Village Record.

Royal Enfield India

• Experiential Program Planning: Involved in planning and executing Experiential Rides, Event Activations, and Media Drives to maximize product exposure and brand engagement.
• Motorsports Event Execution (RE GT Cup): Spearheaded seamless Royal Enfield GT Cup Zonal Rounds execution, ensuring flawless rider experience, safety, and operational excellence.

High-Pressure Program Management & Operational Excellence: Led complex, cross-functional logistics through extreme time, weather, and logistical constraints (e.g., last-minute changes, multi-lingual teams). Secured positive profitability by expertly handling vendor negotiations and balancing demanding client requirements with strict budget adherence.

• Diverse National Racing & Endurance Profile: Built an extended competitive career (2017-2025) across diverse classes, from Indian National Motorcycle Racing Championship (165cc/300-400cc) and KTM Orange Cup (400cc) to JK Tyre Superbike Cup (600cc) and MMSC Endurance racing.
• Certified Racing & Off-Road Expertise: Hold Level 1, 2, and 3 certifications from premier racing academies, complementing significant track experience with participation in beginner to expert-level off-road training and events.

• Premium Sales & Technical Expertise: Leveraged a deep understanding of premium motorcycle engineering and model-specific performance insights (gained from organizing test rides) to deliver tailored customer recommendations and maximize sales effectiveness.
• Community-Driven Brand Advocacy: Dedicated to building strong rider communities, fostering customer relationships, and continuously elevating the brand presence to generate word-of-mouth sales and solidify the dealership's industry leadership.

• Riding Culture & Community Activation: Established a vibrant riding culture within the showroom, continuously planning and executing community rides to boost customer engagement and loyalty.
• Experiential Program Enrollment: Actively guided riders with necessary information for participation in official brand-planned off-road experiences and expeditions, maximizing customer adoption of premium brand programs.