Shivam Jyoti Lekharu
Jorhat
Summary
As a passionate digital creator, I thrive on crafting engaging content and building powerful brand stories. With years of expertise, I've refined my abilities to create visually striking content, creative approaches, and ground-breaking campaigns that work on all media. From developing content strategies and managing social media to creating eye-catching reels and directing compelling promotions, I provide a distinct combination of creativity and industry knowledge. Driven by genuineness and empathy, I make certain that every brand I work with makes an impression.
Overview
3
3
years of professional experience
Work History
Branding Officer
Assam down town University
Guwahati
01.2023 - Current
- Spearheaded the development and execution of a comprehensive annual brand communication plan, establishing clear success metrics, and ensuring impactful delivery.
- Drove significant growth in social media presence across platforms (Instagram, Facebook, LinkedIn, and YouTube), boosting user numbers and engagement.
- Curated and produced engaging posts and trendy reels on Instagram, leading to a 10k increase in followers and enhancing the brand's online visibility in one year.
- Led the highly successful '365 Campus Series,' posting daily high-quality photos that showcased campus life and greatly increased engagement on digital platforms.
- Amplified key events and initiatives through strategic social media campaigns, ensuring heightened visibility and participation.
- Mentored interns, providing hands-on guidance in the creative process, particularly in photography and videography, fostering a collaborative learning environment.
Content Writer
ScabbardTech
Guwahati
11.2021 - 12.2022
- Developed comprehensive content plans tailored for various clients, including cafes, salons, boutiques, educational institutions, hospitals, and astrology services.
- Crafted interesting and pertinent content for social media sites while adhering to each client's unique marketing voice.
- Oversaw the entire content generation process, which included planning, revising, and posting content on the appropriate social media accounts.
- Produced high-quality blog articles for the company, contributing to SEO and driving website traffic.
Education
Master of Arts - Mass Communication
Gauhati University
Guwahati07-2017
Bachelor of Arts - Sociology
Jorhat College (Amalgamated)
Jorhat07-2015
Skills
- Strategic Thinking
- Market Analysis
- Search and seizure
- Social Media Savvy
- Evidence storage
- Work Coordination
Languages
Assamese
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Passion Project (Content Creation)
- Created the popular Stranger Series on my Instagram, exploring local history through storytelling.
- Collaborated with various brands including cafes, institutions, lifestyle brands and Influencers to produce engaging video content on social and cultural topics.
- Grew personal social media following and engagement through creative storytelling.
Timeline
Branding Officer
Assam down town University
01.2023 - Current
Content Writer
ScabbardTech
11.2021 - 12.2022
Master of Arts - Mass Communication
Gauhati University
Bachelor of Arts - Sociology
Jorhat College (Amalgamated)
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