This dynamic beauty industry excites me, driving my enthusiasm to contribute fresh ideas and innovative solutions to skincare brands. I bring two years of experience in the beauty industry, specializing in working with skincare start-ups. My focus is on guiding them through brand development, from inception to successful market presence. I thrive on translating strategic plans into creative concepts and executing them with innovation, consistently bringing fresh ideas to fruition. I am very keen and excited to embark on new challenges that expand my skill set, deepen my expertise, and enable me to make meaningful contributions to the future of brands.
Hi, I’m
SHIVANGI GHATE
BRANDING & MARKETING MANAGER
Mumbai
Summary
Overview
5
years of professional experience
12
years of post-secondary education
3
Languages
Work History
OTT SkyncareMumbai
Branding & Marketing Manager
07.2022 - Current
Job overview
- Ideate Marketing Campaigns, Social Media Plans & Managing Shoots for Digital Content and Campaigns
- Monitoring company's Social Media pages across various platforms to enhance visibility of digital content
- Conceptualizing Packaging Designs, Developing Design Briefs and successfully coordinated their execution with reliable and cost-effective vendors
- Creating monthly Social Media and Content Strategy
- Managing Digital Campaigns on Meta and Google Ads as well as Email and Social Media Marketing
- Generating and maintaining comprehensive Product Documentation, Plans and Reports
- Handling the On-Boarding Process, Product Listing, Cataloguing, Creating A+ Content for Nykaa & Amazon, Designing Promotional Deals for Marketplaces
- Strategic distribution of the products with Leading Dermatologists PAN India
- Managing Brand's website through Shopify
Felisha CosmeticsMumbai
Assistant Manager:E-Commerce and Digital Marketing
12.2021 - 07.2022
Job overview
- Managed 4 social media pages for brands: Skin Fx, ColorFx, Urban Veda, and Felisha
- Developed and executed monthly Social Media Strategies, E-Commerce Strategies
- Managed Digital Ads on Meta & Google Ads
- Prepared Monthly Budgets and Reports
- Worked on New Product Launches, Packaging and Marketing Campaign
- Co-ordinated with vendors for Packaging
- Managed both ATL and BTL Marketing work
Lawyers2LawyersMumbai
Director
01.2019 - Current
Job overview
- Set up the complete Marketing & Growth function
- Led the new CIP (Corporate Identity Program) for branding of Lawyers2Lawyers for a more global outlook which was rolled out in October of 2021
- As part of the core team, I spearhead New Growth Avenues, GTM Planning, Digital Sales, Marketing, PR, Corporate Communications, Product & Regional Launches
Education
University of IllinoisUrbana-Champaign
Global Marketing
03.2023 - Current
University Overview
The Institute of Chartered Accountants of India
CA IPCC With Exemption in Accounts
04.2013 - 11.2021
University Overview
Sydenham College of Commerce And EconomicsUniversity Of Mumbai
Bachelor of Commerce
06.2013 - 04.2016
University Overview
Skills
Branding and Marketing
undefinedAccomplishments
Accomplishments
- National Gold Medalist in Rope Mallakhamb
- Sydenham College's Principal’s Appreciation & Prestige Award for Five Consecutive Years - 2012, 2013, 2014, 2015, 2016
- Represented ST. Thomas High School, Sydenham College & University of Mumbai at District, State and National Level
- 7 Years experience as Tax Accountant & Audit Associate
Founder
Founder
Founder of Bling55 (www.bling55.in) since 2015
Timeline
University of Illinois
Global Marketing
03.2023 - Current
Branding & Marketing Manager
OTT Skyncare
07.2022 - Current
Assistant Manager:E-Commerce and Digital Marketing
Felisha Cosmetics
12.2021 - 07.2022
Director
Lawyers2Lawyers
01.2019 - Current
Sydenham College of Commerce And Economics
Bachelor of Commerce
06.2013 - 04.2016
The Institute of Chartered Accountants of India
CA IPCC With Exemption in Accounts
04.2013 - 11.2021
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