SHIVANGI M. TANDEL
Navi Mumbai
Summary
Data-driven B2B SaaS marketing professional with 9+ years of experience driving pipeline growth, funnel optimization, and revenue impact through integrated go-to-market strategies.
Proven ability to own end-to-end marketing funnels (MQL → SQL → revenue), execute multi-channel demand generation programs, and translate complex enterprise solutions into clear, high-converting messaging for C-level stakeholders.
Experienced in partnering with Sales, Product, and Leadership to drive ABM initiatives, improve conversion rates, and optimize CAC, LTV, and campaign ROI.
Overview
10
10
years of professional experience
Work History
Founder- GTM & Growth
Gol Aesth Living LLP
Mumbai, India
01.2025 - Current
- Built and executed 0→1 GTM strategy, including positioning, pricing, and acquisition channels, generating ₹6–7L revenue through rapid experimentation
- Designed and optimized end-to-end funnel (awareness → conversion → repeat), improving conversion efficiency and repeat purchase rate (~15%)
- Built and tested early-stage digital GTM via Instagram and organic channels, validating customer segments, messaging, and conversion drivers
- Developed and tested value propositions, pricing strategies, and offer constructs, improving purchase intent and conversion outcomes
- Established a structured GTM experimentation loop (hypothesis → test → learn → iterate) to identify high-performing channels and messaging
- Translated customer insights into clear positioning and messaging, improving product clarity and engagement across acquisition touchpoints
Process Lead– GTM, Demand Gen. & Analytics
Capgemini
Mumbai, India
01.2022 - 11.2024
- Owned end-to-end demand generation and GTM execution, driving pipeline growth and improved MQL → SQL conversion rates
- Designed and executed multi-channel campaigns (webinars, digital, content) targeting enterprise buyers, improving lead quality and engagement
- Partnered with Sales to implement ABM strategies for high-value accounts, improving opportunity progression and deal velocity
- Translated complex enterprise solutions into clear executive messaging and value propositions, improving customer understanding and conversion
- Built Salesforce dashboards and funnel analytics, tracking pipeline performance, engagement trends, and campaign ROI
- Ran data-driven campaign experiments, optimizing messaging, channel mix, and funnel performance to improve conversion rates
Sr. Executive- GTM & Demand Generation
Zensar Technologies
Pune
10.2020 - 01.2022
- Supported GTM strategy and demand generation initiatives, improving opportunity progression by 12–15% across key accounts
- Developed value-based messaging frameworks, increasing meeting conversion rates by ~10%
- Conducted market intelligence and competitive analysis to identify high-conversion segments and refine targeting strategy
- Collaborated with Sales to improve lead engagement, pipeline quality, and conversion outcomes
Assistant Engagement Partner- Growth & MI
MarketsandMarkets
Pune
04.2019 - 10.2020
- Delivered market intelligence and competitive insights to inform GTM strategy and expansion planning
- Identified account growth opportunities, contributing to ~15% revenue uplift across key clients
- Supported GTM planning and business development strategy through structured market analysis and customer insights
Senior Executive – Market Research & GTM
MarketsandMarkets
Pune
03.2017 - 03.2019
- Conducted market segmentation and opportunity mapping to support targeted acquisition and pipeline growth
Research Analyst- Marketing Analytics
Flexisales Pvt. Ltd
Pune
06.2016 - 02.2017
- Supported campaign execution and performance analysis, contributing to ~12% QoQ revenue growth
- Analyzed engagement and conversion metrics to improve campaign ROI and targeting effectiveness
Education
Certificate of Higher Education - Product Management
Indian School of Business Executive Education
01-2023
B.E - Electronics & Telecommunication
Dr. D. Y. Patil Vidya Pratishthan
Pune05.2016
Skills
- GTM Strategy
- Demand Generation
- Funnel Optimization
- ABM
- B2B SaaS Marketing
- Product Positioning
- Messaging
- Campaign Management
- Marketing Analytics
- Conversion Optimization
- Lead Lifecycle Management
- CRM & Marketing Automation
Tools & Platforms
Salesforce | HubSpot | Pardot | Excel | Google Analytics | Marketing Automation Tools
Timeline
Founder- GTM & Growth
Gol Aesth Living LLP
01.2025 - Current
Process Lead– GTM, Demand Gen. & Analytics
Capgemini
01.2022 - 11.2024
Sr. Executive- GTM & Demand Generation
Zensar Technologies
10.2020 - 01.2022
Assistant Engagement Partner- Growth & MI
MarketsandMarkets
04.2019 - 10.2020
Senior Executive – Market Research & GTM
MarketsandMarkets
03.2017 - 03.2019
Research Analyst- Marketing Analytics
Flexisales Pvt. Ltd
06.2016 - 02.2017
Certificate of Higher Education - Product Management
Indian School of Business Executive Education
B.E - Electronics & Telecommunication
Dr. D. Y. Patil Vidya Pratishthan