Shivani

• Responsible for providing detailed market and consumer research insights for the UK and US client strategy team
• Formulate global quarterly reports dedicated to healthcare and retail industry comprising latest industry trends, challenges, marketing innovations, media investments and any disruptor
• Some of the key projects include:
  - Search Interest Analysis of a multinational company specializing in imaging, optical, and industrial products in the UK market. Analyze keywords trend (by brands and products) generating maximum traffic over a given period
  - Develop competitive and media strategic insights of a London-based payments company planning to expand to EMEA regions. Analyze website performance, social media analysis and marketing messaging compared with main competitors in the region that help drive media strategies for business expansion
  - Track website performance, website experience, marketing messages as well as analyzed social listening of various brands to understand the brand performance and competitive benchmarking on various media channels
  - Analyzed trends of media investments by brands as well as products over a period of time

• Executed extensive secondary and primary research independently to formulate market insights and detailed company profiles, mainly in the domain of healthcare for global markets
• Assisted in sizing the market and delivered market insights through reports and presentations to help clients understand drivers, trends, challenges, competitive landscape and opportunities
• Assisted in generating about 10 impactful reports for the clients to solve complex business problems
• Vendor management and writing articles for website content

Key projects:

• Assessment of global insurance market and benchmarking countries for entering into a new market
• Assessment of Digital Payments/Wallets in the US
• Market assessment of key healthcare services for elderly population in India
• Identification and benchmarking key medical distribution companies across the globe
• Market opportunity assessment for niche medical products such as medical foods and recombinant human albumin across multiple countries of interest
• Analysis of COVID-19 indicators in India and its lingering effects impacting the hospital industry
• Detailed company profiles entailing business overview, products and services, key business strategies and financial performance

• Prepared industry newsletters on Life Sciences industry in the US by tracking weekly updates on M&A, deals and partnership analysis
• Prepared multiple strategic reports (specific to the real estate banking sector in the US) on the company's portfolio and expansion plans
• Formulated reports on market study projects to understand the key dynamics of a county (based in the United States) such as GDP growth, employment growth, population, top employers, top performing industries and government plans & initiatives
• Created US-based healthcare sector report highlighting its key indicators and trends
• Prepared extensive company profiles and insights for highlighting potential opportunities to the direct sales team
• Maintained quality check sheets for BAUs
• Worked on Salesforce for developing a detailed profile of leads
• Demonstrated capability to work independently under minimal guidance
• Maintained effective communication across all the management level

• Worked on various business intelligence projects, driven by both qualitative and quantitative research for C-level executives representing global healthcare OEMs
• Key projects include:
• To evaluate the market opportunity by creating TAM-SAM model for medical device OEMs operating in the emerging countries spanning ASEAN, Africa and Middle East
• Market sizing to generate insights from the available tenders, distributors, OEMs and Export-Import data while understanding drivers, challenges, Go-To-Market strategies and best practices by key competitors
• Independently sized the market of Cath-labs in India by conducting extensive primary and secondary research analysis
• Attended medical expos and site visits to meet the business research requirements
• Captured insights across all the leading players in medical technology to create a competitive intelligence dashboard
• Executed an ad-hoc project to categorize all the companies (attending the expo) into its respective industries spanning life sciences, healthcare, manufacturing, engineering and many others
• Written need-gap articles related to MedTech sector - Article 1 and Article 2

• Supported the team on desk research for understanding healthcare infrastructure in the emerging countries of Africa region
• Consolidated list of hospitals along with analysis of Installed Base (IB) of various modalities, across geographies
• Went through the guide to making Discussion Guide (DG) while conducting primary research
• Went through the understanding of Product Life Cycle, PESTEL analysis and Competitive landscape

• Assisted for Pharmaceutical Activities, Design & Scale-up of Moisture Sensitive Reaction in which, performed various techniques like Thin Layer Chromatography, Gas Chromatography, High Pressure Liquid Chromatography, Column Chromatography and Distillation while understanding product flow in a pharmaceutical sector