Shivank Tiwari
Mumbai
Summary
Dynamic communications professional with a proven track record at Adfactors PR, excelling in media relations and stakeholder management. Adept at crafting impactful PR strategies and executing integrated campaigns, I drive brand visibility and reputation for leading BFSI clients. Strong collaborator with a focus on delivering measurable results and enhancing brand presence.
Overview
6
6
years of professional experience
Work History
Assistant Account Manager
AdfactorsPR
Mumbai
12.2021 - Current
- As an Assistant Account Manager at Adfactors PR, I play a dual role in both strategic counsel and tactical execution for marquee clients across the BFSI sector. My core responsibilities include media relations, stakeholder management, content creation, campaign ideation and execution, as well as strategic planning aligned with brand and business goals.
- I serve as a trusted communications partner to leading brands such as UTI Mutual Fund, Aditya Birla Capital, Aditya Birla Sun Life Insurance, Aditya Birla Health Insurance, Aditya Birla Capital Digital, Bloomberg LP, and Suryoday Small Finance Bank—managing their full spectrum of PR and communications requirements.
- From conceptualising and executing integrated campaigns and consumer surveys to driving media visibility for flagship initiatives, I ensure consistent brand presence across both traditional and digital platforms.
- My strength lies in seamlessly balancing on-ground execution with long-term reputation building—delivering messaging that is aligned, relevant, and impactful
Sales Manager
Aditya Birla Sun Life Insurance
Pune
12.2020 - 12.2021
- Led sales team to achieve monthly targets and improve performance.
- Developed and implemented effective sales strategies for market growth.
Research Analyst Intern
Options Group
Mumbai
03.2019 - 06.2019
- Assisted in preparing comprehensive reports summarizing research findings and insights.
- Participated in team meetings to discuss project progress and share research updates.
- Engaged with stakeholders to gather feedback and refine research approaches as needed.
Education
MBA - Marketing & Finance
International School of Business And Media
Pune03-2020
Bachelor of Commerce
Lucknow University
Lucknow09-2016
Class 12th
Lucknow Public School
Lucknow03-2013
Skills
- Media Relations
- Stakeholder Management
- Reputation & Crisis Management
- Tactical & Strategic planning
- PR Strategy (Earned & Paid)
- Influencers and KOLs relations
- Content creation
- Team collaboration
Accomplishments
- Conceptualized and executed 3 consumer surveys for clients like Aditya Birla Health Insurance, Aditya Birla Sun Life Insurance, and Bloomberg.
- Won silver at the ET Brand Equity Kaleido Awards 2025 for a life insurance consumer survey
- Led the #OGofSmartInvestments product campaign targeting Gen Z and millennials.
- Secured top three Share of Voice (SOV) rankings consistently for UTI Mutual Fund like UTI Mutual Fund & Aditya Birla Capital
- Earned 2 promotions in 3 years at Adfactors PR.
- Strong expertise in BFSI and fintech communications.
Timeline
Assistant Account Manager
AdfactorsPR
12.2021 - Current
Sales Manager
Aditya Birla Sun Life Insurance
12.2020 - 12.2021
Research Analyst Intern
Options Group
03.2019 - 06.2019
MBA - Marketing & Finance
International School of Business And Media
Bachelor of Commerce
Lucknow University
Class 12th
Lucknow Public School
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