Shreeya Shetty

Public Relations and Media Management

• Managed end-to-end PR activities for creators, ensuring visibility across events, media platforms, and industry touchpoints.
• Built and maintained strong relationships with communication teams across brands, agencies, production houses, and event partners.
• Secured creator participation in high-impact brand events, barter collaborations, award nominations, and red-carpet opportunities.
• Coordinated with print publication houses such as the Times of India, Lokmat, and others for interviews, features, and editorial placements.
• Collaborated closely with the outsourced PR agency to bring in additional PR opportunities, media integrations, and creator spotlights.

Content Strategy and Creator Growth

• Analyzed creator, influencer, and YouTuber pages to identify growth opportunities, content performance trends, and audience behavior insights.
• Conducted strategy meetings with creators to discuss content effectiveness, and recommend improvements for higher traction and engagement.
• Ideated and developed new content concepts, formats, and IPs tailored to each creator's niche and growth goals.

Cross-Functional Collaboration.

• Worked closely with internal teams, including Business Managers, Growth Managers, and Brand Solutions, to align PR initiatives with creator objectives and brand partnerships.
• Ensured seamless communication between creators and internal/external stakeholders to optimize visibility and brand positioning.

• Strategising the social media content and managing the regional profiles for the brand and its projects, like PS-2, and Shaakuntalam)
• Engage in creative copywriting
• Researching the current social media trends, and monitoring competitors and adjacent niche accounts for audience preferences and new opportunities.
• Formulating on insightful content for varied target audiences, working closely with the digital marketing team, monitoring social media metrics and ROI, and implementing a test-and-learn approach.
• Strategizing and devising content calendar for individual pages to meet the marketing goals.
• Strategising and end-to-end executing associations with celebrity assets and creators for marketing collaborations, bytes, social media content IPs, etc for respective projects - right from strategising the right artist to reaching out to them, managing creatives to get the final product out.

• Supported the company's PR strategy and executed in different ways for PR amplification.
• Worked on Journey to Success video series
• Did in-depth research for PR and communications projects
• Effectively utilized the company's case studies, white papers, eBooks, and blogs for PR and created content and wrote blogs
• Coordinated with the agencies, designing team, and social media team for project execution

• Responsible for introducing new buyers and executing
• Responsible for negotiating and closing the costings
• Provided quick solutions for solving loopholes & ensured timely inspection and shipment process
• Maintained a thorough pre-production and post-production follow up

Home Furnishings & Interior projects

• Maintained good relations with renowned architects
• Involved in developing new designs for the new collection & negotiating and closing the costings
• Ensured timely inspection and shipment process.
• Was part of the Casamiya Showroom project, Dubai.
• Participated in the new collection photoshoot K-26.

Product - Knitted baby wear and home furnishing

• Handled social media for our retail brand Pluchi
• Participated in B2B Exhibitions - CBME, HGH & IHGF
• Maintained business relations with retail as well as export clients
• Responsible for negotiating and closing the costings
• Startegised monthly sales planning guides & managed orders from our retail clients like Hopscotch, Ajio, First cry etc.

Product - Scarves, ponchos, Ruanas

• Handled the coordination throughout the order execution till the dispatch
• Responsible for negotiating and closing the costings
• Ensured timely inspection and shipment process & maintained a through pre-production and

post-production follow up

• Contributed in the Tex fair