Summary
Overview
Work History
Education
Skills
Projects
Accomplishments
Timeline
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SHREYA SALUJA

SHREYA SALUJA

Summary

4+ years of Consulting Experience in Marketing Mix Modelling & Data Analytics. With a proven ability to manage team projects for a key revenue account to drive business growth through actionable insights, I have delivered 70+ projects across 10 markets & 4 domains, received 3 promotions & 2 awards for excellent performance.

Overview

4
4
years of professional experience

Work History

Senior Consultant

Analytic Edge
04.2024 - Current
  • Leading a team of 3 since 2023 & delivered 40+ projects adhering to 95% TAT, generating $1.5MM+ revenue
  • Managing one of the key CPG client's portfolio across 8 countries
  • Assisting senior leadership in project planning, effort & resource estimation across countries and domains, while upselling services
  • Ideated and led 3 automation projects which increased team efficiency by 20% and minimized project errors by 30%
  • Managed multiple projects simultaneously while maintaining attention to detail, organization, and adherence to deadlines
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement


Consultant

Analytic Edge
04.2023 - 03.2024
  • Managing and supervising team projects, overseeing daily allocation, providing guidance & feedback, handling team escalations
  • Proposed and led account expansion into 2 new countries by leveraging strong client relations leading to 5+ additional high-value projects
  • Introduced process checklists & playbook, reducing project reviews by 50% and post-delivery escalations/clarification e-mails by 40%
  • Conducted custom analysis such as synergy to assess the media uplift across channels for CPG clients
  • Campaign-level results generation to understand the effectiveness and ROI and optimize media budget for the future
  • Simulating the best execution pattern across each media to be able to drive 1-20% higher volumes with the same investment
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Trained 10+ clients for DIY modelling & conducted platform demos
  • Awarded 'Beyond the call of duty' annual award for exceeding expectations and taking up responsibilities beyond my role

Associate Consultant

Analytic Edge
09.2021 - 03.2023
  • Built 20+ MMM across 6 countries in CPG, Hotel Chains, Gaming & Digital native such as E-commerce domains
  • End-to-end execution right from data processing, mining, statistical modelling, response curves, budget optimization & presentation
  • Assisted clients one-on-one in growing their business by driving actionable insights to improve their marketing performance
  • Enhanced client satisfaction by providing tailored solutions and recommendations for their business needs.
  • Recognized for exemplary contribution to projects by receiving the first 'spot award' at Analytic Edge
  • Part of the fun committee - responsible for hosting and conducting games & activities to ensure a good work-life balance for colleagues

Business Intelligence Specialist

Goldman Sachs
01.2021 - 08.2021
  • Automated 13 manual workflows within 6 months using Alteryx, saving team effort of 8 hours per day
  • Workflow testing to ensure robustness by brainstorming end-to-end use cases

Operations Analyst

Goldman Sachs
07.2020 - 12.2020
  • Processing margins in the Cleared Collateral management team for Futures and Listed Derivates clients
  • Daily monitoring of client portfolios, issuing & receiving collateral calls to ensure the firm's credit risk is mitigated
  • Optimized daily collateral levels via liaising with key stakeholders (Credit, Trading, Middle Office, Settlements & Corporate Treasury)

Education

Bachelor's in vocational studies - Data Analytics

Mount Carmel College
09-2020

Commerce with Math -

Pinegrove School
04-2017

Skills

  • Advanced Excel

  • Powerpoint

  • Tableau

  • Power BI

  • SQL

  • Alteryx

Projects

Performance analysis of U.S. airlines: Team project involved exploration of data with respect to U.S. Domestic flight cancellations, delays and diversions in 2015 using MsSQL, Excel and Tableau. 


Commodities trade forecasting: Team project involved analyzing global trade data over 29 years across different commodities, geographical regions and economic groups with specific focus on India in order to forecast leather trade using multiple forecasting techniques such as ARIMA, Holt's and Regression.

Accomplishments

  • Awarded gold medal for securing 1st position during under-grad
  • Helping college students over the weekend with their analytics projects since 2021
  • Awarded as the best outgoing student in college
  • Secretary of Department of Statistics and Analytics, Mount Carmel College
  • Managed the college course blog for 15 months
  • Participated in hackathons: In:Act and Smart India, and in various debates and oratory competitions

Timeline

Senior Consultant

Analytic Edge
04.2024 - Current

Consultant

Analytic Edge
04.2023 - 03.2024

Associate Consultant

Analytic Edge
09.2021 - 03.2023

Business Intelligence Specialist

Goldman Sachs
01.2021 - 08.2021

Operations Analyst

Goldman Sachs
07.2020 - 12.2020

Bachelor's in vocational studies - Data Analytics

Mount Carmel College

Commerce with Math -

Pinegrove School

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SHREYA SALUJA