Shreya Juneja
Sr. Program Manager
Indore
Summary
Dynamic and performance-driven Loyalty Program & Business Development professional with 4+ years of progressive experience in managing high-impact loyalty initiatives across influencer, channel, and customer segments. Known for closing high-ticket clients, leading large teams, and ensuring seamless delivery of end-to-end loyalty solutions. Proven ability to strategize, manage cross-functional teams, and deliver business growth through innovation, engagement, and operational excellence.
Overview
4
4
years of professional experience
2022
2022
years of post-secondary education
Work History
Operations Head – Influencer Loyalty Program
IMAST Operations Pvt. Ltd.
01.2024 - Current
- Leading end-to-end operations for 20+ influencer loyalty clients across industries
- Managing and mentoring a team of 50+ professionals across client servicing, tech, and rewards
- Spearheading loyalty strategy execution, engagement models, and reward systems
- Ensuring seamless coordination between clients, internal stakeholders, and vendors
- Implementing AI-driven engagement models to enhance influencer participation
- Developing customized rewards catalogues based on industry-specific trends
- Monitoring key program KPIs such as retention rate, engagement score, and redemption efficiency
Group Program Manager
IMAST Operations Pvt. Ltd.
01.2023 - 01.2024
- Directed loyalty programs for 7 diverse clients with a team of 24 executives
- Ensured timely project delivery, maintained client satisfaction, and optimized resource utilization
- Oversaw implementation of WhatsApp chatbot integrations, ticketing systems, and CRM workflows
- Designed and deployed automated loyalty workflows reducing manual intervention by 30%
- Collaborated with technology teams to streamline redemption tracking and fraud prevention
- Managed B2B and B2C loyalty campaigns ensuring 98% SLA adherence
Loyalty Program Manager
IMAST Operations Pvt. Ltd.
01.2022 - 01.2023
- Successfully managed Lumax Mechanic Loyalty Program and Trident Paper Loyalty Program
- Developed tailored loyalty engagement strategies, managed campaign rollouts and redemption models
- Executed targeted email & WhatsApp marketing strategies to boost loyalty participation
- Optimized reward structures, reducing fulfillment costs by 15% without impacting engagement
- Spearheaded A/B testing of engagement mechanics, leading to a 20% improvement in program ROI
Business Development Manager
IMAST Operations Pvt. Ltd.
01.2021 - 01.2022
- Acquired and closed 3 big-ticket enterprise clients
- Generated a pipeline of 21+ high-potential prospect clients
- Collaborated with tech and marketing teams for solution alignment and demo deliveries
Education
MBA - Marketing & HR
Prestige Institute of Management & Research
BBA - Marketing
Prestige Institute of Management & Research
Skills
- Influencer, Channel & Customer Loyalty Program Management
- Loyalty Scheme Design & Execution
- Client Relationship Management
- End-to-End Loyalty Program Execution
- Partner & Vendor Management for Loyalty Fulfillment
- Strategic Program Structuring & Engagement Frameworks
Locations
- Delhi, Delhi, India
- Indore, Madhya Pradesh, India
- Mumbai, Maharashtra, India
- Bangalore, Karnataka, India
Awards
- Best Performer Award – 3 Times at IMAST
- Spot Performance Award – 2 Times at IMAST
- Excellent Performer in Appraisals – 2 Cycles
- Best Employee Award – IMAST
Looking For Opportunities In
- Delhi
- Indore
- Gurgaon
- Noida
Timeline
Operations Head – Influencer Loyalty Program
IMAST Operations Pvt. Ltd.
01.2024 - Current
Group Program Manager
IMAST Operations Pvt. Ltd.
01.2023 - 01.2024
Loyalty Program Manager
IMAST Operations Pvt. Ltd.
01.2022 - 01.2023
Business Development Manager
IMAST Operations Pvt. Ltd.
01.2021 - 01.2022
BBA - Marketing
Prestige Institute of Management & Research
MBA - Marketing & HR
Prestige Institute of Management & Research
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