Shubham Anand
Summary
Product Manager with 3+ Years in Growth, Digital Lending & High-Scale Fintech
Overview
3
3
years of professional experience
Work History
Product Manager, Growth & Lending
Branch International (Serving 700K+ Daily Active Users)
04.2025 - Current
- Launched embedded insurance product generating Rs. 10.5 Cr monthly revenue with 85% user adoption and 16% MoM growth across 1M+ users
- Introduced premium loan variant for top-tier users improving average ticket size by 17% across 60K loans in first month
- Reduced loan offer-stage drop-offs from 26% to 20% via targeted fee discounts for high-intent users, impacting 10K+ loan offers
- Launched one-tap email login for returning users reducing OTP friction and improving login success by 5% across 200K+ monthly sessions in Nigeria and Kenya
Associate Product Manager, Growth
Branch International
06.2024 - 03.2025
- Scaled YouTube-based influencer referral program onboarding 30+ creators and driving 60K+ monthly signups (5% uplift in new registrations)
- Built soft offer API with credit bureau integration (CIBIL/Equifax) enabling 10+ marketplaces to pre-qualify leads, increasing user acquisitions by 7%
- Launched web platform for onboarding and repayments through Web SDK integration across 3 markets, enabling 55K+ monthly registrations and 50K+ transactions
- Developed service visibility features through A/B testing, improving customer LTV by 3% across 200K+ users
- Redesigned user authentication flow migrating from SMS OTP to USSD via AfricasTalking in Nigeria, reducing operational costs by 13% and improving login success by 5%
- Integrated repayment reminders via Google Calendar reducing delinquency by 5% through automated event-based notifications across 3M+ users
- Launched self-serve PIN reset across 3 markets achieving 68% adoption among users requiring resets and reducing support tickets by 80% (17K to 3K monthly)
Associate Product Manager
Ariz Bank
07.2022 - 06.2024
- Company Overview: India's 3rd largest private bank
- Scaled DSA-led loan disbursal by launching end-to-end digital journey, unlocking Rs. 500 Cr monthly disbursal volume and 4K+ daily applications with 10% MoM growth
- Integrated EPFO and Perfios APIs enabling real-time income verification, reducing loan processing from 1 day to 5 minutes for 90K+ monthly applicants
- Enhanced Account Aggregator platform with retry mechanisms, improving data retrieval success rates from 12% to 55% for 40K+ monthly users
Education
Bachelor of Technology - Chemical Engineering
Indian Institute of Technology Bombay
Mumbai08-2022
Skills
- Product & Execution: Roadmapping, A/B testing, Funnel Optimization, PRD Writing, Cross-functional Leadership, Cohort Analysis, Market Research, AI Workflow Automation
- Technical Tools: SQL, Metabase, Figma, CursorAI, Postman, Datadog, Bugsnag, JIRA, Confluence, API integrations
Awards & Recognition
- Q1 & Q2 2025 Hall of Fame – Top performer across product team (2 consecutive quarters), Branch International,
- Q1 2024 Axis Anchors – Top 3 employees company-wide for exceptional performance, Axis Bank
Timeline
Product Manager, Growth & Lending
Branch International (Serving 700K+ Daily Active Users)
04.2025 - Current
Associate Product Manager, Growth
Branch International
06.2024 - 03.2025
Associate Product Manager
Ariz Bank
07.2022 - 06.2024
Bachelor of Technology - Chemical Engineering
Indian Institute of Technology Bombay