Shubhank Soni

Game: Word Trip

• Led analysis using player data, user feedback, and industry trends to devise a strategic game development roadmap.
• Conducted extensive qualitative and quantitative research to identify shippable game features, focusing on player retention, in-game economy, engagement, ad revenue, and in-app purchases.
• Authored detailed Product Requirement Documents (PRD) outlining project scope, game parameters, tracking, and expected outcomes to optimize game mechanics and monetization strategies.
• Designed and executed A/B experiments to test new features and optimizations, using data-driven insights for feature prioritization and implementation.
• Managed daily scrum meetings to facilitate communication and collaboration among cross-functional teams (designers, artists, animators, developers, QA).
• Oversaw sprint planning and execution to ensure timely delivery of milestones and feature releases, aligning game development with team goals and optimizing workflows.
• Contributed to a 27% increase in Lifetime Value (LTV), translating to an additional yearly revenue of $5 million, through diverse game feature rollouts.
• Improved in-app purchase revenue by 12% in the last quarter with focused in-app purchase (IAP) features.

Charter 1: Vernacular

• Led the growth of Vernacular charter with launch of 10 new languages in a short span of 10 months
• Created dashboards with traffic, engagement & funnel metrics to generate data driven insights
• Spearheaded metric reviews with leadership on performed RCAs to take right decisions at right time
• Collaborated with Product team and designed, executed & analysed AB experiments to drive growth
• Conceptualized a framework to establish incremental goodness brought by vernacular to the platform
• Conducted a detailed CRO analysis to identify gaps in Vernacular experience across the user journey
• Spearheaded annual strategy formation for Vernacular by identifying target potential users & customers

Charter 2: Gamification

• Formalized the new Gamification charter and identified the key L0 and L1 metrics for multiple initiatives
• Created a framework for establishing the incremental goodness for all the gamification products
• Designed, oversaw & analysed AB experiments in chorus & enabled go-lives before Big Billion Days
• Devised a probability framework for a festive construct and ensured the real-time changes during the run
• Liaised with engineering to enable the right instrumentations for reporting and analysis use cases
• Established a sophisticated framework to identify right set of high value actions customized for cohorts

• Managed 13 subcontractors for High-Density Polyethylene (HDPE) and Mild Steel (MS) pipeline laying as part of a major project.
• Spearheaded the laying of a 636 km pipeline network, representing 6.8% of the total project scope, demonstrating leadership in project execution.
• Coordinated with cross-functional teams to optimize workflow scheduling, minimizing waiting times and avoiding project delays.
• Conducted a Cost-Benefit Analysis to evaluate the feasibility of Rock Blasting versus Pipeline Diversion, ensuring efficient project decision-making.