Shweta Verma
Faridabad
Summary
Results-driven Product Operations and Digital Marketing professional with 5+ years of progressive experience managing end-to-end product lifecycle support, QA/UAT testing, customer onboarding, and marketing campaigns for B2B digital platforms. Proven track record in coordinating cross-functional teams, conducting product demonstrations, mapping user journeys, and executing data-driven marketing strategies. Skilled in leveraging AI tools for UX prototyping and operational efficiency. Strong collaborator with expertise in stakeholder management, requirement documentation, and process optimization.
Overview
6
6
years of professional experience
Work History
Marketing & Product Executive
Mahatta Multimedia Pvt. Ltd.
New Delhi
01.2024 - Current
- Manage end-to-end product operations for B2B digital platforms, coordinating with product, engineering, sales, marketing, legal, and vendor teams to ensure seamless feature rollouts and platform stability
- Design user journey maps and screen-level UX flows using AI tools (Claude AI) to support product planning discussions and improve feature clarity across stakeholders
- Conduct product demonstrations and training sessions for internal teams and external clients, ensuring smooth adoption of new features and platform capabilities
- Execute customer onboarding workflows, including pack activation, access configuration, data validation, and post-onboarding support, improving client satisfaction and reducing setup time
- Collected and synthesized user feedback and usability insights, translating them into actionable recommendations that guided product improvements for development teams
- Aligned marketing communications with live product features to ensure accuracy in promotional materials, enhancing customer understanding and satisfaction
- Lead QA/UAT testing cycles, including regression, functional, and smoke testing, reducing post-release bugs by identifying and documenting critical issues before production deployment
- Coordinated cross-functional teams to successfully meet project timelines, fostering collaboration and efficiency across departments.
- Provided training to junior team members on best practices for executing and analyzing campaigns.
Marketing Executive – Digital Marketing
Mahatta Multimedia Pvt. Ltd.
New Delhi
11.2020 - 01.2024
- Planned and executed multi-channel digital marketing campaigns across Facebook, Instagram, LinkedIn, and email, driving lead generation and brand awareness
- Managed paid advertising campaigns on Google Ads and social platforms, monitoring performance metrics (CTR, CPC, conversions) and optimizing ad spend for ROI improvement
- Managed end-to-end email marketing campaigns using Mailchimp (Mandrill), including segmentation, content planning, scheduling, and performance analysis
- Generated marketing performance reports and lead tracking dashboards using Google Analytics, providing actionable insights for strategy refinement
- Coordinated with design and content teams to develop marketing creatives, promotional banners, and landing page assets that enhanced campaign effectiveness
- Maintained website content, marketing collateral, and digital assets, ensuring brand consistency and up-to-date information across all channels
- Supported sales teams with targeted marketing materials and lead nurturing communication, providing campaign performance insights that contributed to improved conversion rates
- Performed basic QA/testing activities and coordinated with internal teams, vendors, and external agencies to ensure campaign quality and timely delivery
Marketing Intern
Mahatta Multimedia Pvt. Ltd.
New Delhi
11.2019 - 11.2020
- Assisted in executing digital marketing and social media campaigns, gaining hands-on experience in content coordination and campaign tracking
- Supported website content management, marketing asset organization, and basic performance reporting
- Gained foundational exposure to paid advertising platforms, email marketing tools, client communication, and cross-team collaboration
- Conducted market research to identify trends and consumer preferences, informing marketing strategies and enhancing targeting efforts.
Education
Corporate Technologist - Digital Marketing - Digital Marketing
Techstack
New Delhi01-2023
Bachelor of Arts - Arts
University of Delhi (School of Open Learning)
New Delhi01-2021
ITI - ICTSM Certification
Jija Bai Industrial Training Institute For Women
New Delhi01-2019
Senior Secondary - Class XII
Bachhan Prasad Sarvodaya Kanya Vidyalaya
New Delhi01-2017
Skills
Product Operations & Lifecycle Management
Digital Marketing & Campaign Management
QA, UAT & Regression Testing
Paid Advertising (Google Ads, Social Media)
UX Planning & User Journey Mapping
Email Marketing & Marketing Automation
Product Demonstrations & Training
Cross-Functional Stakeholder Management
Customer Onboarding & Activation
Requirements Documentation & Analysis
AI-Powered UX Prototyping (Claude AI)
Process Documentation & Optimization
TECHNICAL SKILLS & TOOLS
Product & Project Management: Jira, Slack, Confluence (Documentation)
Digital Marketing & Analytics: Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager
Email Marketing: Mailchimp, Mandrill
Design & AI Tools: Canva, ChatGPT, Claude AI, Gemini (UX Prototyping & Content)
Productivity Tools: Microsoft Excel (Data Analysis, Reporting), Microsoft PowerPoint (Presentations)
KEY STRENGTHS
Fast learner, Detail-oriented, Strong communicator, Collaborative team player, Adaptable to changing priorities
LANGUAGES
English
Proficient (C2)
C2
Hindi
Native
Native
Timeline
Marketing & Product Executive
Mahatta Multimedia Pvt. Ltd.
01.2024 - Current
Marketing Executive – Digital Marketing
Mahatta Multimedia Pvt. Ltd.
11.2020 - 01.2024
Marketing Intern
Mahatta Multimedia Pvt. Ltd.
11.2019 - 11.2020
Corporate Technologist - Digital Marketing - Digital Marketing
Techstack
Bachelor of Arts - Arts
University of Delhi (School of Open Learning)
ITI - ICTSM Certification
Jija Bai Industrial Training Institute For Women
Senior Secondary - Class XII
Bachhan Prasad Sarvodaya Kanya Vidyalaya