Shweta Goel
www.linkedin.com/in/shweta-goel13
Summary
Data reporting & analytics expert with over 10 years of experience. Results-driven analytics leader with extensive experience at Google, specializing in SQL and data visualization. Proven track record in optimizing processes, achieving significant FTE savings, and enhancing decision-making through innovative reporting frameworks. Strong problem-solving skills complemented by effective project management capabilities, stakeholder management, team guidance, data visualization via delivering impactful insights that drive strategic decisions. Recognized for strong problem-solving abilities, and commitment to quality and compliance.
Overview
13
13
years of professional experience
Work History
Senior Specialist - Google Ads
Google Operations Center
Gurgaon
04.2023 - Current
- Enrichment Process Optimization - Standardized and optimized lead enrichment and assignment process. It helps in eliminating duplicate efforts and saves time with every lead enriched, resulting in a 1.33 FTE saving.
- Automated Scorecard - Developed performance dashboards that capture key metrics of the team, enhancing transparency and clarity on progress and performance. Additionally, set up an automated email system to send automated emails to respective team members and mid- and senior-level management, leading to a remarkable saving of 0.85 FTE savings.
- Developing a Google Ads contactability data pipeline and dashboard to evaluate the revenue impact of the Ads lead enrichment process and support Google Sales in reaching out to potential revenue-generating Ads customers, thereby driving greater precision in planning and reviews.
Team Lead, Marketing Analytics
Google Operations Center
Gurgaon
12.2021 - 03.2023
- Built a team of 15+ analysts and created framework that helps to measure effectiveness of Google Adwords marketing efforts and derive analytical insights.
- Managed Sprint Planning & scoping discussions with Google partners to develop reporting and visualisation dashboards and setup KPIs/SLAs.
- Identifying opportunities to develop new metrics and reporting dashboards to track performance of various Google products that helps in better data driven decision making.
Manager, Analytics
EXL Services
Noida
08.2021 - 11.2021
- Lead a team of reporting & automation analysts to implement new suite of reports and dashboards that provides better and detailed business insights through data sanitization and dashboards (sunburst, Pareto etc)
- Tools - Power BI, SQL, SAP BW, MS Excel.
Manager, Analytics
Genpact
Gurgaon
04.2015 - 07.2021
- Lead a team of analytics experts for MIS reporting, forecasting and automation to optimize financial analysis and decision-making alongside managing project scope, stakeholders, team TAT and SLA.
- Restructuring Budgeting process and develop Budgeting Model for the FMCG client - SKU level budget that helps in more reliable and accurate forecasting by assessing various assumptions and estimations of the business and its products. It improved forecasting accuracy to >95%
- Developed a Variance Analysis Model to study the deviation between actual and last year's performance of various products through price mix and customer mix analysis, along with added visualization, which also included Price Volume Mix analysis at the SKU level.
Account Executive
CA Firm
02.2012 - 03.2015
- Conducted audits, prepared Profit & Loss Statements and Balance Sheets for various clients.
- Prepared income computation & filed tax returns.
- Worked on documentation for Company Incorporation, LLP etc.
- Software used - Tally, ERP, MS Excel.
Education
PGDM/ MBA - Finance
Institute of Management Technology - CDL
01-2013
Bachelor - COMMERCE
DELHI UNIVERSITY
Delhi01-2011
CA - Intermediate -
ICAI
DelhiSkills
Tools :
Google PLX
Google Looker Studio
PLX SQL
Data Studio
Project Management
Microsoft Power BI
Advance Excel and VBA
Analytics :
Financial Data Modeling
KPI Reporting & Insights
Data Visualisation
Behavioral :
Problem Solving
Customer Centricity
Stakeholder Management
Accomplishments
- Yellow Belt Certified for Project Eliminate with 1.33 FTE savings.
- Touchstone Award '24 for demonstrating significant impact in supporting operations
- Star Award '24 for outstanding work and the significant contribution to the team
- Project Management Certified by Google.
- Microsoft Power BI Certified by Udemy.
- Client Silver Award for Incisive Employee of 2020 - Outstanding contribution and Deep Domain Expertise.
- Six Sigma Green Belt Certified - Project on Budgeting & Forecasting process.
- Lean Six Sigma Certified - 5 Projects
Additional Information
- · Work Permit - United Kingdom (Expired)
Timeline
Senior Specialist - Google Ads
Google Operations Center
04.2023 - Current
Team Lead, Marketing Analytics
Google Operations Center
12.2021 - 03.2023
Manager, Analytics
EXL Services
08.2021 - 11.2021
Manager, Analytics
Genpact
04.2015 - 07.2021
Account Executive
CA Firm
02.2012 - 03.2015
PGDM/ MBA - Finance
Institute of Management Technology - CDL
Bachelor - COMMERCE
DELHI UNIVERSITY
CA - Intermediate -
ICAI
Similar Profiles
Srikanth LankadasariSrikanth Lankadasari
Cloud Engineer Associate at Google Operations Center, GoogleCloud Engineer Associate at Google Operations Center, Google
Gowtham MadanalaGowtham Madanala
CUSTOMER ADVOCATE SENIOR ASSOCIATE at GOOGLE ADS & GMB, GOOGLE OPERATIONS CENTERCUSTOMER ADVOCATE SENIOR ASSOCIATE at GOOGLE ADS & GMB, GOOGLE OPERATIONS CENTER
Priya BograPriya Bogra
Digital Marketing & Research Senior Associate at Google Operations Center, GoogleDigital Marketing & Research Senior Associate at Google Operations Center, Google
CHETHAN KUMAR K.RCHETHAN KUMAR K.R
Training Delivery Senior Specialist, GOC at Google Operations CenterTraining Delivery Senior Specialist, GOC at Google Operations Center
Shweta SejwalShweta Sejwal
Management Trainee at Tangent Ideas & TechnologiesManagement Trainee at Tangent Ideas & Technologies