Summary
Overview
Work History
Education
Skills
Certification
Publications
Work Availability
Timeline
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Shweta Joshi

Shweta Joshi

Mumbai

Summary

Commercial leader with over 18 years of experience in alcobev, retail, and consumer sectors, specializing in multi-channel sales and HoReCa partnerships. Expertise in developing high-performance on-trade networks and driving revenue growth across modern retail formats. Proven track record in P&L management, brand building, and unlocking revenue through customer engagement and innovative marketing strategies. Skilled in category development, key account negotiation, and team leadership to achieve sustained market share growth.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Chief Business Officer

Living Liquidz Pvt Ltd
Mumbai
06.2025 - Current

Leading the retail business across 60+ premium liquor stores and scaling experiential programs with a team of 55 people, to boost premiumization.

Key Achievements:

  • Driving topline through retail performance optimization and premium category expansion.
  • Built and enforced the “Perfect at 11 AM & 5 PM” SOP, improving compliance scores
  • Boosted Mansionz flagship store footfall by 32% through a redesigned experiential calendar and high-engagement events.
  • Increased premium spirit conversions by 22% via curated tasting journeys and cross-brand luxury collaborations.
  • Reduced operational inefficiencies through Inventory management

Entrepreneur

Self Employed
Dubai
03.2020 - 05.2025
  • Achieved 25% sales growth by expanding market share for Indian cocktail start-up.
  • Developed launch strategy for Indian restaurant chain in UAE, resulting in swift customer acquisition.
  • Increased revenue through strategic management of content campaigns and improved customer retention
  • Implemented promotional strategies that enhanced brand visibility and competitive positioning.
  • Cultivated relationships with international clients to drive substantial business growth.

Strategic Account Manager

Amway India Enterprises
Kolkata
10.2016 - 11.2019
  • \Managed strategic sales across three key regions and led category growth initiatives.

Key Achievements:

  • Delivered 20% YOY growth, generating $1M+ from 8 strategic & 254 key accounts.
  • Spearheaded the Super‑100 Women project, driving $1M incremental revenue and winning the WIC Diversity Award.
  • Increased nutrition category share by 15% through targeted promotional planning.
  • Built and led a high-performing team of 3, improving productivity through capability interventions.

National Lead For Capability Development

USL -Diageo India
Bangalore
09.2015 - 10.2016

Developed operational excellence programs to enhance national sales organization performance.

Designed Key Accounts Process Manual, enabling KAMs to evaluate performance parameters effectively.

  • Restructured training programs to accommodate new processes and system upgrades.
  • Collaborated with Global Head to align capability initiatives with international standards.
  • Executed luxury sales training module across key markets in India, boosting sales proficiency.

Key Accounts Manager

Carlsberg India Pvt Ltd
Mumbai
10.2008 - 08.2015

Led on-trade development and national key accounts across luxury hotels and travel retail.

Key Achievements:

  • Negotiated TOTs with Marriott, Taj, Travel Retail & Air India, delivering 15–20% annual NSV growth.
  • Increased visibility & menu placements leading to 28% secondary sales uplift in priority accounts.
  • Led a team of 5; awarded Best Key Accounts Team in India for highest national NSV.
  • Expanded distribution footprints across top bars & restaurants, improving availability by 35%.

Senior Manager, Privilege Client Services

Kotak Mahindra Bank
Mumbai
06.2006 - 09.2008
  • Managed premium customer portfolios and deepened financial product penetration.

Education

Master Of Business Administration (M.B.A.) - Marketing

Symbiosis Institute of Business Management
Pune, Maharashtra

BBS - Business Studies

College of Business Studies
New Delhi

Skills

  • HoReCa sales
  • Key account management
  • Negotiation expertise
  • Retail operations
  • P&L management
  • Luxury consumer experiences
  • BTL marketing
  • Distributor and channel management
  • Sales strategy development
  • Forecasting and revenue planning
  • Team leadership and development
  • Brand partnerships and category management
  • Market intelligence and go-to-market strategy

Certification

  • WSET 1
  • Luxury Selling Through Insead
  • Instagram Marketing
  • Yoga and Meditation Teacher - 600 Hrs

Publications

  • My Asthma Story to raise awareness by HT media, she slays
  • Women who whisky – India Chapter – Sponsored by iconic brands a community by women for women who appreciate whisky

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Chief Business Officer

Living Liquidz Pvt Ltd
06.2025 - Current

Entrepreneur

Self Employed
03.2020 - 05.2025

Strategic Account Manager

Amway India Enterprises
10.2016 - 11.2019

National Lead For Capability Development

USL -Diageo India
09.2015 - 10.2016

Key Accounts Manager

Carlsberg India Pvt Ltd
10.2008 - 08.2015

Senior Manager, Privilege Client Services

Kotak Mahindra Bank
06.2006 - 09.2008

Master Of Business Administration (M.B.A.) - Marketing

Symbiosis Institute of Business Management

BBS - Business Studies

College of Business Studies
Shweta Joshi