

Commercial leader with over 18 years of experience in alcobev, retail, and consumer sectors, specializing in multi-channel sales and HoReCa partnerships. Expertise in developing high-performance on-trade networks and driving revenue growth across modern retail formats. Proven track record in P&L management, brand building, and unlocking revenue through customer engagement and innovative marketing strategies. Skilled in category development, key account negotiation, and team leadership to achieve sustained market share growth.
Leading the retail business across 60+ premium liquor stores and scaling experiential programs with a team of 55 people, to boost premiumization.
Key Achievements:
Key Achievements:
Developed operational excellence programs to enhance national sales organization performance.
Designed Key Accounts Process Manual, enabling KAMs to evaluate performance parameters effectively.
Led on-trade development and national key accounts across luxury hotels and travel retail.
Key Achievements: