Shweta Rawat
Greater Noida West
Summary
Dynamic professional with 8 years of experience in campaign management and digital marketing, specializing in Google Ads and SA360. Proven track record in enhancing internal controls, driving productivity improvements, and reducing variances. Recognized for creativity, resilience, and a strong team-oriented approach. Seeking a challenging position in a reputable organization to further develop skills and knowledge.
Overview
2
2
Languages
8
8
years of professional experience
Work History
Associate Manager
Publicis Media
Gurgaon
10.2021 - Current
- Executed end-to-end management of paid search campaigns on Google Ads (Search, Video, Performance Max, Display) focusing on campaign setup, optimization, and reporting for international clients such as Planet Fitness, Coty, Swarovski, Best Buy, Disney Cruise Line, and Remarkable.
- Optimized campaigns based on device, location, audience, and ad schedule performance to maximize ROI.
- Executed large-scale account restructures and bulk optimizations using Google Ads Editor to enhance efficiency.
- Conducted daily pacing reviews to monitor spend efficiency, recommending budget shifts for optimal pacing.
- Performed advanced keyword analysis with match types and negative keyword implementation to reduce wasted spend.
- Produced detailed performance reports, outlining trends, KPIs, and strategic recommendations for improvement.
- Delivered impactful client presentations showcasing campaign results and future optimization strategies.
- Ensured compliance with platform policies and conducted rigorous QA checks before campaign launches.
- Managed several internal trackers to ensure the smooth operation of the team.
Senior Process Associate
Cognizant
Gurgaon
08.2018 - 09.2021
- Directed implementation of Google Ads campaigns tailored to diverse client needs across various Channels.
- Managed Google Ads campaigns to maximize ROI through strategic bidding practices and targeted audience segmentation.
- Created and optimized digital advertising campaigns across search, display, video, app, and shopping formats to enhance brand visibility and engagement.
- Developed online marketing strategies for small, medium, and large clients utilizing Google's auction-based pay-per-click platform to drive targeted traffic.
- Analyzed campaign data to enhance performance and guide strategic adjustments effectively.
- Excelled in communication through written, verbal, presentation, and telephonic methods.
- Possesses Google Ads certification demonstrating a strong understanding of advertising platforms and market trends.
Education
PGDM - Finance
AIMA
Delhi08-2017
Skills
- Google Ads management
- Campaign optimization
- Digital marketing strategy
- Audience targeting
- Google Ads Editor proficiency
- Performance reporting
- Budget management
- Quality assurance
- Bid management
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Associate Manager
Publicis Media
10.2021 - Current
Senior Process Associate
Cognizant
08.2018 - 09.2021
PGDM - Finance
AIMA