Siddhant Joshi
Mumbai
Summary
Dynamic marketing leader with a proven track record at Nielsen, driving global B2B demand generation and pipeline acceleration. Expert in AI-enabled content workflows and international team leadership, achieving 32% YoY pipeline growth. Skilled in behavior-led customer journeys and thought leadership content creation, delivering impactful results through strategic and innovative approaches.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Director - Channel Strategy
Nielsen
01.2024 - 01.2025
- Directed global outbound marketing operations and MarTech architecture, enhancing automated frameworks and optimizing AI-enabled workflows to drive operational efficiency.
- Managed global operations team of 20 and 8 senior channel managers, leading to record MQL generation and report downloads.
- Increased channel-attributed pipeline contribution by 32% YoY through behavior-led customer journeys and trigger-based engagement initiatives.
Associate Marketing Director
MarketsandMarkets
01.2022 - 01.2024
- Led global B2B demand generation strategy for enterprise technology, executing targeted initiatives across North America, UK, Europe to increase market share.
- Delivered a $1M+ annual revenue run rate and $5M+ pipeline contribution with a 1:82 cost-to-revenue efficiency ratio.
- Achieved 319% YoY demand growth through cross-functional alignment, optimizing ROI across campaigns.
Sr. Digital Marketing Manager
Fulcro
01.2019 - 01.2021
- Achieved 1029% revenue growth for ASUS campaigns, engaging over 7M individuals during HDFC Millennial card launch.
- Led performance marketing and brand positioning initiatives for enterprise accounts including HDFC Bank and ASUS.
- Increased online sales contribution for VIP & Aristocrat Bags from 1% to 8.5% within 12 months.
Education
MBA - Marketing
MIT
PuneEngineer's Degree - Information Technology
MIT
PuneEngineer's Degree - Sound Engineering
Audio Engineering Society
BelgiumSkills
- Global B2B demand generation
- Go-to-market strategy
- Account Based Marketing (ABM)
- Pipeline acceleration
- Product Marketing
- Channel Performance Optimization
- Brand positioning
- Thought Leadership Content Creation
- Behavior-led customer journeys
- SEO, SEM, AEO, GEO Execution
- Social Media Marketing
- AI-enabled content workflows
- International team leadership
- Share of voice dominance
Professional Progression
- Ulatus (Crimson Interactive) | Marketing Manager | 2016 – 2018
- UNFYD COMPASS | Marketing Manager | 2018 – 2019: 45% meeting-to-pipeline conversion.
- Digital ALFA | Co-Founder | 2014 – 2016: Scaled digital agency focused on influencer marketing.
- Early Career: Digital Marketing Manager (TMT Connekt), Project Manager (Digital Refresh), Programmer (Syntel).
Certification
Gen AI Architecture And Automation by Adobe
Timeline
Director - Channel Strategy
Nielsen
01.2024 - 01.2025
Associate Marketing Director
MarketsandMarkets
01.2022 - 01.2024
Sr. Digital Marketing Manager
Fulcro
01.2019 - 01.2021
MBA - Marketing
MIT
Engineer's Degree - Information Technology
MIT
Engineer's Degree - Sound Engineering
Audio Engineering Society