Siddharth Injeti

• Building Creative & work strategies processes & Creative Team to accomplish Content Goals. (Hindi & South)
• Shows as Creator : Talab, Bijili, Honeymoon911

Responsibilities

• Building work strategies processes & Creative Team to accomplish OTT Goals. (India + English Content)
• Leading Creative and content Team, building right kind of Content for specific region
• Achieving Data driven results using CPI, CPS & achieving Growth & revenue targets.
• Building IPS, Content and strategy for Video OTT
• Directing Shows and LA's and animations

Link :https://www.youtube.com/@PocketFMIndia/featured

Achievements :

• 3X of growth with data driven content strategy within Three Months of joining. achieved around around 35L Installs.
• Built Strong SVOD Platform by targeting Growth and retention shows.
• Built relationships with customers and community to establish long-term business growth.
• PocketFM became TOP RAKED APP in PLAYSTORE for month of OCT 21 to Jan 22
• Recruited, hired and trained top candidates with eye for performance.
• Developed high-impact content and promotional content for company campaigns from concept to completion.
• Collaborating with Premium OTT on Producing blockbuster Series / Novels into Visual stories
• Revamped work strategies and processes to accomplish agency objectives

Growth : https://www.linkedin.com/posts/pocket-fm_pocket-fm-has-surpassed-25mn-usd-arr-annualised-activity-6995615038707310592-jS56?utm_source=share&utm_medium=member_desktop

• Oversaw all copy and content deliverables and wrote copy and content.

Projects :

FUWS with Lakshmi Manchu - https://youtu.be/_J-nJVZqTLw?si=wwSsitsO1THovext

• Successfully launched 180Hrs of Content Established Voot Select & VOOT Regional
• Worked towards Increased presence of VOOT in South Market by launching new shows and effective marketing campaigns
• Leading Team of Creative Directors, producers, writers on Scripting, developing fiction shows & Building a pipeline of projects. shortlisting pitches from Leading Writers, Directors & Studios and Producing web shows for OTT.

Project :

Hindi

- Hotstar : City Of Dreams - https://youtu.be/TuYHitPXfX4

- Hotstar : Criminal Justice - https://youtu.be/KPyNH7mZkGc

- Udan patolas : http://www.applauseentertainment.in/showsdetail/udanpatolas

Regional - Tamil & Telugu

- Sony Liv : Irru Dhuruvam (Tamil) - https://youtu.be/f7XdqS6KzHA

- MX Player : Vadam - https://www.youtube.com/watch?v=mLwfo50DA38

- MX PLAYER : Kurti kalam https://youtu.be/3gus6xgKglQ

• Scripting, developing, Executing Premium content fiction shows for different Platforms.
• Shortlisting various Production houses, Scriptwriters and talents for Projects based on
• Resolved problems, improved operations and provided exceptional service in Creatives and Production.

Directed - Co produced Thriller feature film - Ringa Ringa Rosses

• Directed Feature Film - "Buried" https://www.youtube.com/watch?v=Mx98NkJX_40
• Producer and Director for Epic Television Shows Fiction & Nonfiction
• Directed 45+ TVC'S
• Directed 25+ Fashion Shows and Events.
• Owned production house "siinima studios"
• Developed and implemented performance improvement strategies and plans to promote continuous improvement in Audio Visual Story telling.

Projects

Television Shows :

- Stories by R.B - https://youtu.be/yWHNaKoh4Ks
- Raja Rasoi - https://youtu.be/dAcMqwFTyXU
- Indepedia - https://youtu.be/bybPfg05eSk

- Food and travel show with Ranveer Brar - https://youtu.be/_abUN3-LCiU

Fashion Shows :
- Amazon India fashion week 2017 - https://youtu.be/VlPkMkTIpcM
- Kangana My life my style - https://youtu.be/0X4ht8dpS1w
- Straight up with Kangana- https://youtu.be/d6spzTotJKs
- Miss Supranational - https://youtu.be/j-EfUm_Dieo
- Miss India - https://youtu.be/S4Fy62BP2_U
- Mr India - https://youtu.be/JUsiIMu5x6U
- Femina Style diva - https://youtu.be/UebHELm_Nas
- Mr. World 2016 – https://youtu.be/_dhUkpYQq_k

Music Video :

- In collaboration with T- series I have produced series of music videos “Zumba Dance Fitness party” - https://youtu.be/JSYFU8a5jmU
- Zoom Hotel launch music video - https://youtu.be/yPI9SJVo0w4

Reality Show

Bigg Boss S2 Telugu https://www.hotstar.com/1770017438