SIDDHARTHA BATRA
Assistant Manager E-Commerce
Nashik,MH
Summary
Results-driven E-commerce & Performance Marketing professional with 3+ years executing and optimizing multi-channel digital campaigns across Amazon, Flipkart, Blinkit, and Zepto. Proven track record of 212% revenue growth in 7 months and ROAS improvement from 9.36 to 16.86. Skilled in campaign A/B testing, KPI tracking, and data-driven decision-making — with deep expertise in Amazon Ads, onsite merchandising, and B2B e-commerce growth. Experienced in leading cross-functional teams, managing end-to-end campaign operations, and mentoring analysts to deliver consistent performance across high-value accounts.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Assistant Manager – E-Commerce
NuvoRetail Enlytical Technologies Pvt Ltd
08.2024 - Current
- Execute integrated media and non-media campaigns across Amazon, Flipkart, Blinkit, and Zepto aligned with brand and category goals.
- Achieved 212% revenue growth in 7 months for Power Tools; improved ROAS from 9.36 to 16.86 through A/B testing and continuous optimization.
- Drove 138% revenue growth with ROAS of 14 in Grocery category via data-driven campaign adjustments and onsite product discovery strategies.
- Built multi-platform PO Management System, automating supply chain operations to reduce manual errors and improve execution efficiency.
- Collaborated with internal SMEs, channel intelligence teams, and client stakeholders for integrated offline + digital planning.
- Produced clear campaign performance documentation, KPI dashboards, and status reports for cross-functional and client-facing teams.
Team Lead – E-Commerce
NuvoRetail Enlytical Technologies Pvt Ltd
04.2024 - 08.2024
- Led team operations ensuring consistent campaign delivery and workflow across multiple marketplace accounts.
- Streamlined cross-team processes, resolved execution bottlenecks, and contributed to training and upskilling of new team members.
Senior Analyst – E-Commerce
NuvoRetail Enlytical Technologies Pvt Ltd
08.2023 - 03.2024
- Planned and executed paid campaigns across Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit for large-scale brand accounts.
- Improved visibility and ROAS for key accounts through structured optimization; owned campaign reporting and KPI delivery.
E-Commerce Analyst
NuvoRetail Enlytical Technologies Pvt Ltd
08.2022 - 08.2023
- Managed marketplace ads across Amazon, Flipkart, Myntra, and Bigbasket; improved CTR, CVR, CPC, and listing health metrics.
- Partnered with brands across multiple categories to scale online presence and drive organic sales growth.
Education
B.Sc. - Hospitality & Hotel Administration
AIHM
Chandigarh01-2022
Skills
- Digital Campaign Execution
- Amazon & B2B Marketing
- Cross-Channel Campaign Management
- ROAS & Performance Analytics
- A/B Testing & Optimization
- Stakeholder & Client Management
- Onsite Merchandising & Discovery
- KPI Reporting & Documentation
- Excel, Amazon PI & Analytics Tools
Certification
Google Data Analytics Professional Certificate
Timeline
Assistant Manager – E-Commerce
NuvoRetail Enlytical Technologies Pvt Ltd
08.2024 - Current
Team Lead – E-Commerce
NuvoRetail Enlytical Technologies Pvt Ltd
04.2024 - 08.2024
Senior Analyst – E-Commerce
NuvoRetail Enlytical Technologies Pvt Ltd
08.2023 - 03.2024
E-Commerce Analyst
NuvoRetail Enlytical Technologies Pvt Ltd
08.2022 - 08.2023
B.Sc. - Hospitality & Hotel Administration
AIHM