Digital Marketing
Siddhi Kotian
Fresher
Mumbai
Summary
Creative and results-driven digital marketing professional with hands-on experience in social media management, influencer marketing, social listening, brand management, and campaign execution. Passionate digital creator skilled in content strategy, performance analysis, and audience engagement. Strong communicator with a keen eye for detail, committed to driving brand growth through creative and data-driven marketing strategies.
Overview
1
1
year of professional experience
4
4
Languages
Work History
Founder's Office Intern
White Rivers Media
04.2026 - 07.2026
- Managed Online Reputation Management (ORM) for social media platforms to maintain a positive brand image, and audience engagement.
- Assisted in Quality Check (QC) of content, including posts, captions, and creatives, to ensure accuracy and consistency. Analyzed engagement metrics such as reach, likes, and interaction rates to evaluate content performance.
- Handled social media posting across platforms like Facebook and Instagram, Twitter, LinkedIn and yotube ensuring timely and error-free uploads.
- Supported content optimization by reviewing descriptions, captions, and overall presentation for better audience connect.
- Maintained and managed monthly billing decks and content trackers, ensuring accurate documentation and timely reporting of all published social media posts.
- Conducted social listening and brand reputation monitoring using ORM tools to track audience sentiment, identify emerging issues, and prepare daily monitoring reports with actionable insights.
- Performed in-depth research on healthcare schemes, industry trends, competitor activities, and relevant topics to support campaign planning and strategic decision-making.
- Contributed to content planning by brainstorming campaign ideas, developing content calendars, and suggesting engaging concepts aligned with campaign objectives and audience interests.
- Designed and developed professional presentations, performance reports, campaign summaries, and strategy decks for internal reviews and client presentations.
- Collaborated with cross-functional teams to ensure smooth campaign execution, maintain content quality, and deliver projects within deadlines.
Social Media Marketing Intern
Baclinc Venture Pvt. Ltd
04.2025 - 06.2025
- Assisted in managing social media marketing activities, primarily focusing on Instagram content management and audience engagement.
- Developed creative content ideas for posts, reels, and promotional campaigns aligned with brand objectives and social media trends.
- Wrote engaging captions and social media copy to enhance brand communication and audience interaction.
- Planned and scheduled content to maintain a consistent posting calendar across social media platforms.
- Managed end-to-end influencer marketing by coordinating with nano, micro, and macro influencers for successful brand collaborations.
- Maintained influencer databases and campaign trackers in Microsoft Excel, monitoring outreach, follow-ups, deliverables, and campaign performance.
- Supported the execution of digital marketing campaigns, contributing to increased brand awareness and online presence.
- Engaged with the online community by responding to comments, direct messages, and audience queries to strengthen customer relationships.
- Conducted competitor analysis and market research to identify trends, content opportunities, and strategies for brand growth.
- Demonstrated ownership by independently managing marketing operations, coordinating with teams, and ensuring timely completion of tasks during the manager's absence.
Education
BBA - BMS- Marketing
SM Shetty College Of Science, Commerce & Management Studies
Mumbai, Powai 04.2001 -
Associate of Science - SCIENCE
SM Shetty High School & Junior College
Powai, MUMBAI 04.2001 -
Skills
- Social media marketing
- Video editing
- Content scheduling
- Competitor analysis
- Influencer Marketing
- Celebrity Management
- Scriptwriting
- Content Creation/ writing
- Brand Management
- Social Listening
- Performance Analysis
- Social Media Analytics
- Engagement Analysis
- Campaign Reporting
- Online Reputation Monitoring
- Copy Review & Quality Assurance (QC)
- Caption Writing & Optimization
Interests
Content Creation
Influencer Marketing
Brand Promotion & Advertising
Content Writing
Performance Marketing
Social listening & Brand management
Timeline
Founder's Office Intern
White Rivers Media
04.2026 - 07.2026
Social Media Marketing Intern
Baclinc Venture Pvt. Ltd
04.2025 - 06.2025
BBA - BMS- Marketing
SM Shetty College Of Science, Commerce & Management Studies
04.2001 -
Associate of Science - SCIENCE
SM Shetty High School & Junior College
04.2001 -