Silajit Dutta

Products - Cardiac Implants, Capital Equipment, Consumables, MICS Instruments

• Working very closely with CTVS surgeons and perfusionists.
• Promoting new therapies and surgical approaches to keep the surgeons future ready.
• Executing key business strategies and handling KOLs.
• Handling Government Tender Business and PSU Projects across the Zone.
• Working closely with the government's procurement officials regarding MII clause relaxation.
• Gaining Market Share in Cardiac Implant portfolio.
• Revision of prices on a yearly basis to maintain good SM across accounts and increase profitability.
• Engaging customers for Skill Enhancement and Therapy Awareness Programs.
• Optimizing the sales cycle of capital equipment purchase.
• Managing Channel Partners and maintaining profitability of direct supply.
• Collaborating with internal stakeholders to maintain smooth cross-functional transitions.

Therapy Areas - CABG, AVR, MVR, Robotic Assisted Cardiac Surgery, ASD, VSD, Revascularizing, Valvular, and Subvalvular Diseases

Product - Dozee, Dozee Pro V2

• Handling the operation and sales of Dozee.
• Corporate Account Handling.
• Home Care Sales Management.
• Onboarding New Clients.
• Created short-term and long-term goals for the business team to achieve objectives.
• Surpassed sales and customer service targets, consistently exceeding established KPIs.
• Developed business plans to establish revenue and growth.
• Drafted sales contracts to use during consummated deals.
• Handling operation for the region.
• Device Installation and Activation
• Training doctors and nurses about handling devices.
• Driving adoption of the Dozee solution.
• Engaging doctors and nurses through various activities.
• Upselling the number of devices in the existing accounts.
• Account Retention and License Renewal
• Reactivating churn accounts.
• Onboarding Govt, PSU, and Corporate accounts.
• Team Hiring.
• Training the team members.
• Coordinating with the internal and external stakeholders.
• Recruiting and Onboarding Channel Partners

• Taking care of National Key Accounts.
• Generating Demand for Vision Care Surgical Devices and Meeting the Sales Volume Targets.
• Handling Optometrists and Ophthalmologists of the region.
• Managing pricing and SCM of Lenskart, Titan Eye, GKB, Himalaya, and Lawrence & Mayo.
• Managed HO and all India purchase of GKB.
• Tracked and analyzed key account trends, identifying opportunities for growth and eliminating potential threats.
• Forecasted and tracked renewals, upgrades, and other key account metrics to prevent accounting issues.
• Organized CMEs for Optometrists and Ophthalmologists

• Dealing with insulin delivery devices and new generation insulin brands like Ryzodeg, Fiasp, and Treseba.
• Covering trade and corporate accounts of the region.
• Handling KOLs of the territory.
• Coordinated product support and training for staff and customers, offering demonstrations to highlight features and benefits.
• Generating prescription for different insulin regimens.
• Analyzing prescription behaviors of different HCPs.
• Fitting Insulin therapy in Type I and II DM in accordance with ADA guidelines.
• Generating new leads on a monthly basis.
• Achieving the assigned volume and value targets.
• Maintaining growth and increasing market share.
• Strategizing SoV via data trends.

Product - Infant nutrition portfolio.

Territory - Assam and Eastern Arunachal.

• Disseminating scientific information to the HCPs and paramedics.
• Covering rural markets.
• Special focus on tea estate markets.
• Establishing the premium segment IMS at the rural market.
• Doing HCP Connect and other activities engaging HCPs and paramedics.
• Handling KOLs of the region and convincing them for advocacy of our products.
• Managing BPNI contacts.
• Maintained high volume and high growth in the region.