Simran Mehlawat
Summary
Results-oriented and data-driven Market Researcher with a comprehensive background in completing strategic market planning, developing new business strategies, and creating marketing plans. Determined to achieve maximum business growth and meet all objectives and goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Executive
Vivo India
12.2023 - Current
- Designing research studies and methodologies to gather relevant data, considering factors such as target audience, research objectives, and budget constraints.
- Analyzing collected data using statistical tools and techniques to derive actionable insights and trends relevant to the business objectives.
- Translating data analysis into actionable insights and recommendations for the business, helping stakeholders understand consumer behaviors, preferences, and market trends.
- Compiling research findings and insights into comprehensive reports or presentations, often tailored to different stakeholders such as marketing teams, product developers, or senior management.
- Providing strategic guidance to senior management based on research findings, helping to inform business decisions related to product development, marketing strategies, and market positioning
- Providing guidance and mentorship to junior members of the team and delegating tasks effectively.
Coordinator
GFK
01.2020 - 12.2023
- Manage client relationships by understanding their needs sharply and provide solutions to their key questions.
- Design and execute high quality research using tools and techniques to address client needs.
- Prepare proposal as per client brief.
- Prepare questionnaire and do the script check.
- Analyze the raw data, do the calibration and give the consumer insights by performing quantitative primary research on brand health, brand performance and trends reporting.
- Handling Jira requests, Internal quality checks and market data quality checks (MDQC). Generating reports on multiple FMCG products from clients which help in Marketing strategies.
- Perform quantitative and qualitative analyses to forecasting models.
- Analyzes data of various big organizations to estimate market size and market growth to generate a big picture of consumer behavior and economic climate to generate projection for likely trends.
- Core role is preparing & report publishing.
- Preparing the data visualization reports consisting of Marketing MIX that will ultimately benefit the clients in expanding their business.
- Working as a SPOC for APAC, European and Middle East region.
Practitioner- Market Research
IBM
12.2018 - 01.2020
- Conduct market research to create insights about industry, consumer, and the client's business
- Understand the client's requirement then identify and collect data regularly on latest product and technology in IT sector and maintain the accuracy of the database
- Analyze the data and prepare reports and presentations, which are visually appealing, and actionable for the clients
- Identify the barriers, and advice the team with best possible suggestions and feedbacks.
Education
Post-Graduation: Master of Business Administration (MBA - IB) -
Symbiosis Centre For Distance Learning
09-2021
Graduation: Bachelor of business administration (BBA) -
Global Institute of Technology And Management
05-2018
XIIth (Senior Secondary) -
DAV Public School
05-2015
Xth (Secondary) -
DAV Public School
05-2013
Skills
- JIRA
- ILGM
- Power BI
- SQL
- Data analysis and reporting
Certification
- Blockchain Essentials Certified in IBM
- Data Privacy Certified in IBM
- IBM Agile Practitioner Certified
- Practitioner Enterprise Design Thinking Certified in IBM
- Practitioner Cognitive Services Certified in IBM
- Practitioner Automation Certified in IBM
Timeline
Senior Executive
Vivo India
12.2023 - Current
Coordinator
GFK
01.2020 - 12.2023
Practitioner- Market Research
IBM
12.2018 - 01.2020
Post-Graduation: Master of Business Administration (MBA - IB) -
Symbiosis Centre For Distance Learning
Graduation: Bachelor of business administration (BBA) -
Global Institute of Technology And Management
XIIth (Senior Secondary) -
DAV Public School
Xth (Secondary) -
DAV Public School
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