Bhawana Singh
Gurugram
Summary
Product Manager with 6+ years of experience in ensuring timely launch of product features and tracking its impact. Manage cross functional execution and working closely with design, engineering and marketing. Analysing data and providing insights using various tools like Google Analytics, Redash and Clevertap. User behaviour research, building user personas and defining customer journey.
Overview
8
8
years of professional experience
Work History
Product Manager
Collegedekho
Gurugram
07.2022 - Current
- Implemented LLM-based automation for college detail pages, boosting data accuracy and efficiency, resulting in a 15% increase in traffic and a 7% rise in leads.
- Worked on the college recommendation engine by building the cohorts on the basis of the students' preference, which resulted in a 25% increase in the colleges form filling.
- Worked on CTA utility to implement more targeted actions on the course, college and exam pages, which resulted in a 15% increase in the lead generation.
- Developed the Coures and freelancers dashboards CMS which increased the productivity of the content team.
Assistant Product Manager
Kalkine Media
Noida
09.2021 - 07.2022
- Exceeds revenue goals and app installs by 20% revamping the whole app and web.
- Worked on the subscription model to boost overall engagement and revenue which resulted in 38 % of the new users and 12 % purchased the reports.
Product Operations
Cashify
Gurugram
11.2020 - 05.2021
- Worked on Cashify diagnose app test enhancements to improve user experience.
- Achieved 30% increase in users completing final quote process.
- Enhanced Cashify diagnose app, improving user experience significantly.
Senior Product Associate
Gradeup
Noida
09.2017 - 11.2020
- Worked on quicklinks and Daily GK to boost engagement and revenue which resulted in 29% of the new users engaged with the Gradeup super subscription and completed start free trial entity.
- Helped in Redesigning with the help of UX cam and Mouse Flow Improved user flow and increased activation by 15% over Gradeup test series and Gradeup super subscription.
- Increased our user onboarding on gradeup super from 19% to 35 % by simplifying the flow.
Education
Btech - Civil Engineering
Noida Institute of Engineering And Technology
Noida01-2015
Skills
- Market Research
- User experience
- Wire Framing
- Agile Development
- Google Analytics
- Jira
- MySQL
- Product Road Mapping
- A/B testing
Timeline
Product Manager
Collegedekho
07.2022 - Current
Assistant Product Manager
Kalkine Media
09.2021 - 07.2022
Product Operations
Cashify
11.2020 - 05.2021
Senior Product Associate
Gradeup
09.2017 - 11.2020
Btech - Civil Engineering
Noida Institute of Engineering And Technology
Similar Profiles
Sujith Kumar VSujith Kumar V
Academic Counsellor at COLLEGEDEKHOAcademic Counsellor at COLLEGEDEKHO
Sharad SharmaSharad Sharma
Team Leader Manager at CollegedekhoTeam Leader Manager at Collegedekho
Raja KumarRaja Kumar
Academic Counselor at CollegedekhoAcademic Counselor at Collegedekho