Sisir Show
Manager- Franchise Development
Kolkata,WB
Summary
Extremely motivated to constantly grow professionally. Confident in ability to come up with interesting ideas for unforgettable marketing campaigns. Leadership ability to take on responsibility for best output.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Manager- Offline Growth
Tata 1mg Healthcare Solutions Pvt Ltd.
Kolkata, West Bengal
06.2021 - Current
- City level expansion
- handling team of 40+ members
- Partner store branding and City level branding.
- Operational process setup for B2B lead generation and deliveries using Leadsquare
- Lead development of marketing & growth plans and
tactics (through test and learn approach) for
franchise acquisition.
Reached monthly sales of 1Cr within 6months of service. - Planned expansion in East,North-east & Central India
expansion. - Taking Care of Brand Publicity for all franchises using
offline & online marketing. Ex- Print Media, google
ads, social ads.
Manager- Franchise Development - Pan India
Medlife.com
Kolkata, West Bengal
08.2017 - 06.2021
- Start up B2B division via franchise model introduction
- Started franchise division from 0 franchise to 1200+ franchises in Span of 4 years.
- Labs B2b model implementation with & without licensing
- Two new vertical addition in B2B franchise segment (Drug license Inventory & without Inventory Model)
- Operational process setup for B2B order processing and deliveries.
- Lead development of marketing & growth plans and tactics (through test and learn approach) for franchise acquisition.
- Reached monthly sales from 3 lac to 15Cr in 3 years span.
- Planned expansion in East,North-east & Central India expansion.
- Achieved monthly sales target of 60+ lac in private brands, launched in Kolkata Market for 1st time and build them successfully within 1 year.
- Taking Care of Brand Publicity for all franchises using offline & online marketing. Ex- Print Media, google ads, social ads
- Handing team of 25 members in different states.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
Business Development Manager,
Sastasundar.com
Kolkata, West Bengal
01.2014 - 08.2017
- Generating leads via newspaper advertisement & their on-boarding
- Technical & sales training to all partners.
- Achieved 100+ Franchise acquisition in West Bengal in span of 1.5 year.
- Outbound team setup & process implementation for cross selling of Pvt label products.
- Implementing new idea of barcode installation for product identification.
- Monitoring their monthly sales report, giving them relevant information
- About new offers & plans for marketing activity using internet facilities.
- Handing team of 32 members for offline Promotional Activity
- Initiated Up sales of own BrandHealthBuddy products via channel sales
- Researched and identified opportunities for account growth, account penetration and market expansion.
Business Development Manager
Octaware Systems
Delhi, Delhi
08.2013 - 01.2014
- Increased leads via LinkedIn & TechFetch
- Placing Consultants via establish connections in professional networking sites.
- Achieving sales targets & Incentives via fulfilling requirement of clients.
- Manage over 70 client requirement every day
- Searching best candidate and submission to close deal.
Education
MBA - Marketing
IILM- GSM
Greater Noida 01.2011 - 01.2013
Skills
Teamwork
Industry Knowledge
- Process Implementation
- Business Strategy
- Marketing Strategy
- Strategic Planning
- Offline & Online Ad campaign
- Brand management
- BTL Activity campaign
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Manager- Offline Growth
Tata 1mg Healthcare Solutions Pvt Ltd.
06.2021 - Current
Manager- Franchise Development - Pan India
Medlife.com
08.2017 - 06.2021
Business Development Manager,
Sastasundar.com
01.2014 - 08.2017
Business Development Manager
Octaware Systems
08.2013 - 01.2014
MBA - Marketing
IILM- GSM
01.2011 - 01.2013
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