Himanshu Singh
Marketing & Business Development
Jaipur
Summary
To secure a responsible and challenging position in an organization that offers opportunities for continued professional growth and career advancement.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Manager, Offline Growth & Business Development
TATA 1MG Healthcare Solutions Pvt. Ltd.
JAIPUR
7 2017 - Current
- Designed and executed strategies for B2B and offline customer acquisition, achieving monthly GMV and acquisition targets
- Minimized Customer Acquisition Cost (CAC) while managing strategic B2B partnerships
- Led comprehensive marketing campaigns, overseeing all phases from inception to implementation
- Guided city teams in daily operations, setting targets and addressing issues
- Drove revenue growth through B2B2C channels and offline initiatives, including health camps
- Established partnerships with corporate and healthcare providers, enhancing market reach
- Managed an offline business with an annual revenue of ₹120 CR, leading vendor acquisition and market expansion
- Achieved a CM2 improvement from -8.0% to -0.6% in 16 months by optimizing cost structures and pricing
- Oversaw a network of 700+ active vendors, onboarding over 1,300 in five years
- Directed a team of 10, focusing on performance management and growth strategy execution
- Launched New Distribution and Delivery (NDD) models in rural areas, driving significant market penetration
- Developed lead generation systems using CRM tools for efficient vendor management
- Utilized advanced Excel for financial modelling, profitability analysis, and business forecasting
- Increased product visibility and customer engagement through data-driven marketing strategies.
Operation & Marketing Manager
Neighborgood
Gurugram
07.2016 - 06.2017
- Instrumental in launching Neighborgood, a tech-enabled communication platform
- Responsible for download volumes and key performance indicators
- Managed ad sales, society onboarding, and performance tracking
- Implemented strategic plans for improved processes and customer engagement.
Operation & Marketing Manager
Frugal Services
Gurugram
02.2016 - 06.2017
- Key role in launching Frugal Services, acquiring and engaging local merchants
- Drove customer acquisition and upselling for online orders
- Recruited and trained team members, establishing defined career paths
- Sustained revenue growth through new client acquisitions and upgrades.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Senior Coordinator, Marketing
Krish Group
Gurugram
01.2013 - 01.2016
- Planned and supervised ATL & BTL marketing activities across Delhi NCR
- Prepared budgets and estimates for outdoor campaigns
- Coordinated with agencies for advertising dissemination
- Led direct customer interactions for lead generation and branding efforts
- Managed production of marketing materials and vendor relationships.
Greenergy Technologies
08.2011 - 12.2012
Associated Engineers
07.2008 - 08.2009
Education
MBA - Marketing
IIPM
Jaipur, India 04.2009 - 01.2011
Bachelor of Engineering - Mechanical Engineering
Swami Keshvanand Institute of Technologies
Jaipur, Rajasthan 04.2004 - 01.2008
Skills
- Growth Marketing & Business Strategy
- Advanced Excel
- CRM Systems (Lead Management, Vendor Relationships)
- EBITDA Profitability & Cost Control
- Vendor Management & Acquisition
- Channel Marketing & Visibility
- Business Operations & Procurement
- Market Expansion & Distribution Models
- Team Leadership & Cross-Functional Collaboration
- Data-Driven Lead Generation & Analysis
- Operations Management
- Strategic Planning
Personal Information
Date of Birth: 10/24/87
Languages
Hindi
English
Timeline
Operation & Marketing Manager
Neighborgood
07.2016 - 06.2017
Operation & Marketing Manager
Frugal Services
02.2016 - 06.2017
Senior Coordinator, Marketing
Krish Group
01.2013 - 01.2016
Greenergy Technologies
08.2011 - 12.2012
MBA - Marketing
IIPM
04.2009 - 01.2011
Associated Engineers
07.2008 - 08.2009
Bachelor of Engineering - Mechanical Engineering
Swami Keshvanand Institute of Technologies
04.2004 - 01.2008
Manager, Offline Growth & Business Development
TATA 1MG Healthcare Solutions Pvt. Ltd.
7 2017 - Current
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