Chandamita Majumdar
Growth And Business Development Manager
Gurgaon
Summary
An experienced marketing professional with a proven track record in managing successful programs and executing go-to-market plans for product and services. Possessing a deep understand of both demand and supply side, adept in developing and executing marketing strategies , running campaigns,ATL & BTL activities, managing budgets and driving supply in the city through effective campaigns and promotion.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Manager- Business Development and Growth
Collegedunia Web Pvt Ltd
Gurgaon
12.2022 - 02.2023
- Responsible for growth of Cashback and coupon app- KickCash , developed and executed marketing strategies to drive user base growth.
- Worked in cross-functional role and coordinated with multiple teams to ensure smooth execution of campaigns and product enhancements.
- Managed and ran ad campaigns on social media platforms and handled social media accounts to create engaging content.
- Implemented influencer marketing strategies that led to a 60% increase in the user base, resulting in improved brand recognition and customer loyalty.
- Onboarded new brands and direct affiliations to App, worked on both demand and supply side.
- Increased ROI by 10% by developing and executing effective marketing campaigns, resulting in a significant boost in sales and profitability.
Senior- Marketing and Growth Associate
Zoomcar Pvt Ltd
Delhi
11.2021 - 12.2022
- Responsible for growth of Amigo supply in Delhi, Jaipur, Guwahati, through various offline campaigns like promotional activities, newspaper ads, flyers, mall activations, etc.
- Increased the supply of Amigo Host by 70% by targeting marketing campaigns and strategic partnerships, resulting in improved market share and increased revenue.
- Onboarded more than 500 partner agents, expanding the company's reach and strengthening its presence in the market.
- Designed strategies and planning for BTL & ATL activities to increase brand visibility and reach.
- Involved in product development, research, and marketing to identify customer needs and preferences and develop relevant marketing strategies.
- Collaborated with cross-functional teams to ensure smooth execution of campaigns and promotions.
- Handled and trained a team of 15 telemarketers and 10 promoters to ensure hosts were provided with best services.
Business Development Associate
Byjus
Delhi
03.2021 - 10.2021
- Boosted revenue of 15 Lakh+ in 10 months by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Negotiated contracts and closed sales with new and existing clients.
- Expanded business through effective network development, identifying new, and prospective clients.
Education
Master of Arts - Linguistics
University of Delhi
New Delhi 03.2018 - 10.2020
Bachelor of Arts - English Literature
Gauhati University
Assam 03.2015 - 04.2018
Skills
Marketing strategy development and execution
Product development and marketing
ROI measurement and reporting
Cross-functional coordination and team management
ATL & BTL activations
Onboarding and managing brand affiliations
Growth Strategies
Strategic partnerships
Team management and training
Social media marketing and influencer marketing
Budget management
Business growth & Retention
Growth and development monitoring
CRM, Tableau, Advance Excel, JIRA
Timeline
Manager- Business Development and Growth
Collegedunia Web Pvt Ltd
12.2022 - 02.2023
Senior- Marketing and Growth Associate
Zoomcar Pvt Ltd
11.2021 - 12.2022
Business Development Associate
Byjus
03.2021 - 10.2021
Master of Arts - Linguistics
University of Delhi
03.2018 - 10.2020
Bachelor of Arts - English Literature
Gauhati University
03.2015 - 04.2018