Siva Perabathula

Professional Experience
Area Sales Executive – GlaxoSmithKline (07/2023 – Present)
📍 East & West Godavari, Visakhapatnam, Srikakulam, Vizianagaram
Managing a ₹2 crore business across 5 districts, ensuring revenue growth and market share expansion.
Spearheading new product launches and GTM strategies, ensuring 100% execution in direct and control markets.
Leading a team of distributors & field executives, optimizing stock availability and secondary sales.
Driving assortment penetration, market expansion, and trade activation initiatives.

Senior Executive – Abbott Nutricia (03/2022 – 07/2023)
📍 Visakhapatnam, Vizianagaram, Srikakulam

Expanded market reach and increased category penetration in key markets.
Strengthened distributor networks, ensuring on-time stock availability, and retailer engagement.
Managed trade promotions and ROI-driven sales activations.

• Senior Sales Executive – Unilever (01/2019 – 03/2022)
  📍 East & West Godavari, based at Rajahmundry.
  Led a ₹6 crore FMCG portfolio, optimizing General Trade (GT), and Modern Trade (MT) distribution.
  Achieved double-digit growth by improving SKU-wise market coverage.
  Trained and mentored sales teams for better retail execution and in-store visibility.

Godrej Consumer Care.| 2017 – 2018
📍 Krishna district, based at Vijayawada HQ
Expanded active outlets and drove territory penetration initiatives.
Improved sales team productivity through structured sales training and execution plans.

Danone Nutricia.| 12/2015 – 08/2017
📍 Guntur & Ongole, based at Guntur HQ
Built a high-performance GT distribution network for premium nutrition brands.
Implemented strategic channel development plans, ensuring sustained volume growth.

Wipro Consumer Care.| 02/2013 – 12/2014
📍 Krishna district, based at Vijayawada HQ
Managed GT distribution expansion, driving numeric & weighted distribution.
Strengthened visibility execution and retailer engagement across key outlets.