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Siva Saravanakumar
Senior Content Marketing Specialist
Bengaluru
Summary
Enthusiastic Content Marketer eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in the SaaS industry.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Senior Content Marketing Specialist
Kaseya Software
Bangalore
10.2019 - Current
- Creating blogs, whitepapers, eBooks, emails, infographics, etc., on various SaaS products
- Coordinating with the project management team in Ireland to know the content requirements
- Ensuring content accuracy and taking full responsibility for the created content
- Achievements:
- Got the MVP award for my team during the last year’s Demand Generation Team summit
- Written 5+ thought leadership articles for Forbes Technology Council on behalf of the company President
- Helped the company generate valuable MQLs and SQLs through content.
Senior Content Writer
BankBazaar.com
Bangalore
08.2017 - 06.2019
- Created content about various insurance and loan products in the market
- Mentored new writers who join the team and helped them improve their work in line with the company’s standards
- Coordinated with SEO analysts to get better rankings and come up with new content ideas
- Achievements:
- Helped the insurance domain’s landing page (bankbazaarinsurance.com) rank at No.1 (peak position) position on Google for the primary keywords ‘health insurance’ and ‘life insurance’
- Helped the company achieve its traffic target on various occasions
Senior Author
ANSR Source
Chennai
10.2013 - 07.2017
- Created academic content on various subjects including Sociology, Psychology, History, Business communications, etc
- Worked on learning objectives, assessment materials, test banks, maintenance projects, etc., for various projects
- Created instructional materials for various clients like ATD, McGraw Hill, Pearson, etc
- Achievements:
- Handled individual projects and mentored new team members
- Received distinction in the ‘Critical Thinking’ training offered by the company
- Received positive feedback on various projects from top clients including ATD and McGraw Hill
- Sulekha.
Content Writer
Sulekha.com
Chennai
06.2012 - 07.2013
- Created content about newly launched smartphones and other gadgets for the company’s subdomain Sulekha Gadgets
- Handled the social media pages of the gadgets section
- Worked with SEO analysts and programmers to help the landing pages achieve better ranking
Junior Content Writer
RTT News
Chennai
06.2007 - 08.2008
- Created real-time content about various Fortune 500 companies listed in US stock exchanges (Nasdaq and NYSE)
- Wrote news about the quarterly earnings of major companies
- Wrote news about other major happenings like mergers and acquisitions, spin-offs, organizational shakedowns, etc
Education
MBA -
Anna University, CEG Campus
Chennai 06.2009 - 05.2011
B.Sc - Physics
Kamaraj College
06.2004 - 05.2007
Skills
Content Marketing
Analytics and SEO
Copywriting
Demand Generation
Inbound Marketing
Certification
Google Analytics for Beginners by 'Google Analytics Academy'
Interests
Football
Combat sports
Timeline
Digital Marketing Professional Program in association with Google by ‘Manipal Pro Learn’
11-2020
Content Marketing: Blogs by ‘LinkedIn Learning’
03-2020
Senior Content Marketing Specialist
Kaseya Software
10.2019 - Current
Google Analytics for Beginners by 'Google Analytics Academy'
08-2019
Ninja Writing: The Four Levels of Writing Mastery by ‘LinkedIn Learning’
07-2019
Senior Content Writer
BankBazaar.com
08.2017 - 06.2019
Senior Author
ANSR Source
10.2013 - 07.2017
Content Writer
Sulekha.com
06.2012 - 07.2013
MBA -
Anna University, CEG Campus
06.2009 - 05.2011
Junior Content Writer
RTT News
06.2007 - 08.2008
B.Sc - Physics
Kamaraj College
06.2004 - 05.2007