Travelling
Sivakumar Chinnaraj
Senior Area Manager
NO :14, 16th Street, Sri Dhurgai Avenue, Selavoyal, Chennai
Summary
Experienced Senior Area Manager in Medical Device (Cardiac Implants) and Pharmaceuticals Sales (Cardiac Metabolism) | Expert in Educational Strategy Design, Dynamic Presentation Delivery, and Individual Development Coaching | Adaptable and Transformational Leader Driving Organizational Goals | Strong Problem-Solver Specializing in Operational Streamlining for Cost Reduction and Efficiency | Trusted for Independent Decision-Making and Sound Judgment for Company Success.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Area Manager
Sahajanand Laser Technology Ltd
09.2022 - Current
- Met with Cardiologist, directors and healthcare executives to successfully sell medical devices.
- Set ambitious sales goals to drive continuous improvement and achieve ever-higher revenue goals.
- Handled territory records such as contracts and inventory paperwork with high accuracy.
- Brought in new leads consistently using strong prospecting and networking abilities.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Maintained thorough and current knowledge of medical device products, competitive offerings and market developments to capitalize on growth and expansion opportunities.
- I cover more than 50 Cath labs in my territory and have achieved a 20% growth compared to last year.
Area Business Manager
Cipla Ltd
08.2021 - 08.2022
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Built lasting relationships with clients through outstanding customer service interactions.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Conducting CME Activity for Customer.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
Therapy Manager
Cipla Ltd
02.2019 - 07.2021
- Worked directly with patients to deliver quality therapy for Customer needs.
- Developed, maintained and utilized diverse client base.
- Set and achieved company defined sales goals.
- Informed customers of promotions to increase sales productivity and volume.
- Met existing customers to review current services and expand sales opportunities.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Territory Business Manager
Medopharm Private Ltd
01.2018 - 02.2019
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Sales Officer
Ajanta Pharma Ltd
03.2015 - 01.2018
- Enhanced sales operations through development of new sales strategies and customer follow-up
- Recommended and implemented strategic initiatives targeting new business to increase sales.
- Responded to customer needs by answering questions and providing detailed information.
- Identified and qualified new distributors to increase market share in key territories.
Education
MBA - Marketing Management And Research (PURSUING)
SRM INSTITUTE OF SCIENCE & TECHNOLOGY
CHENNAI 04.2001 -
Bachelor of Computer Applications - Computer Application
M.G.R College
Hosur 07.2009 - 03.2013
High School Diploma -
Govt Higher Secondary School
Alapatti 06.2008 - 03.2009
High School Diploma -
Govt High School Chikkapoovathi
Chikkapoovathi 06.2006 - 03.2007
Skills
Territory Management
Interests
Music
Accomplishment
. Recognized as All over India Best Performer For Brand Efiglin in the year of 2018 at Medopharm.
. Got Promoted as Area Business Manager With in a short Span at 2.5 Years in Cipla .
. Won the Best performer Trophy and Excellence Performer Award on Oct 2021 in Cipla .
. Certified as outstanding Performance for Azmarda Brand and Over All Sales Performer for Q3 FY21-22 in Cipla.
. Got the Entry, Within three months, A.G. Padmavati's Hospital received a PO for 110 PTCA Balloons, the highest ever in the Company's history.
Family Details
Father's Name : Chinnaraj B
Mother's Name: Malammal C
Spouse's Name : Shivashakthi S
Daughter's Name : Mahavarshini S
Timeline
Senior Area Manager
Sahajanand Laser Technology Ltd
09.2022 - Current
Area Business Manager
Cipla Ltd
08.2021 - 08.2022
Therapy Manager
Cipla Ltd
02.2019 - 07.2021
Territory Business Manager
Medopharm Private Ltd
01.2018 - 02.2019
Sales Officer
Ajanta Pharma Ltd
03.2015 - 01.2018
Bachelor of Computer Applications - Computer Application
M.G.R College
07.2009 - 03.2013
High School Diploma -
Govt Higher Secondary School
06.2008 - 03.2009
High School Diploma -
Govt High School Chikkapoovathi
06.2006 - 03.2007
MBA - Marketing Management And Research (PURSUING)
SRM INSTITUTE OF SCIENCE & TECHNOLOGY
04.2001 -
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