Sivakumaran N S

Key Responsibilities:

Modern Trade Business Development:

• Drive revenue growth through Modern Trade (MT) channels including large-format stores regional chains.
• Identify new business opportunities and build strong account relationships in the South Indian region.

Sales Planning & Execution:

• Prepare and execute regional sales plans to achieve monthly, quarterly, and annual targets.
  Collaborate with key account managers and distributors to implement effective promotions and visibility initiatives.

Retail Execution & Merchandising:

• Ensure high brand visibility through planogram compliance, POSM deployment, and in-store branding.
• Monitor product placement and category share within partner outlets.

Team Leadership:

• Lead, train, and motivate a team of Key Account Executives and Field Officers across the southern states (Karnataka, Tamilnadu, Kerala, Andhra Pradesh, Telangana).
• Conduct periodic reviews and performance assessments.

Data & Analytics:

• Track market trends, competitor activities, and category performance.
• Analyze sales data, consumer insights, and footfall to optimize strategy.

Liaison & Coordination:

• Coordinate with supply chain, marketing, and finance teams for smooth execution of sales initiatives.
• Manage commercial negotiations and ensure timely collections and reconciliations.

• Driving sales in General Trade for Samsung mobile business with the portfolio of 20+ SKU's generating 10+cr Revenue.
• Responsible for handling Key accounts like The Chennai Mobiles, Supreme Mobiles, Darling, Sathya and Exclusive Stores.
• Hired, nurtured & led a team of 6+ sales executives & 80 + in store promoters.
• Handling 500+ Outlets in Salem Zone with focus on Stock Placement, sellout drive and Visibility deployment.
• Aligned partners on business targets & goal with regular JBP to drive stock coverage & share gain.
• Cross functional role - Liaised with marketing and service team to increase brand visibility and troubleshoot market issues.
• Strategic Planning and implementation of market development projects to meet business objectives.
• Forecasted business through business market -sensing & Competitive benchmarking.
• Played a key role in formulating & developing the exclusive channel infrastructure by expanding presence & increasing sellout and market share.

• Handling Prepaid distribution in Coimbatore City market.
• Closely Working with competition to counter attack the schemes and giving to the retailers.
• Worked along with top Handset selling outlets and encouraging them to promote with handsets.
• Responsible to increase the Revenue in the given market.
• Conducting regular Retailer meetings.
• Analyze and re-assign targets for the key outlets when compared to the counter potentiality.
• Performance to the management for introducing newer plans.
• Periodically visit the retailer outlets to ensure scheme communication and claim settlements.
• Providing a smooth transaction between Distributors and company.
• Conducting regular Dse meeting's and developing their Knowledge for the work.
• Increase the availability of all products in all retailer shops within the allocated territory and ensure distribution is strong.

• Worked in MTS as a Channel Sales Manager, Looking after the distribution in Coimbatore South.
• Handling CDMA handsets, Data cards and Smart phones.
• In charge of billing the primary from the company and distributing it to the retailers.
• Building up the revenue growth to make the OBIDA +ve.
• Increasing the length of distribution by appointing new outlets and micro distributers in rural areas.
• Launching on new products in the city by doing activities to ramp up the sales.
• Conducting gate meetings with fos, to ensure the daily productivity and the priority of the day.
• Visiting the retail outlets and making sure that the products, scheme and visibility are there.

• Handling the Prepaid, Dongle, DTH and Airtel Money Distributors in Coimbatore Rural.
• Responsible for appointing new Channel partners and train them according to the products and market.
• Motivate the retailers and ensure that our targets are met and doing better as to other competitors.
• Concentrate on low revenue sites to increase productivity within the allocated territory.
• Also focused on productivity of sites inside the allocated territory.
• Conducting regular REP's (retailer Engagement program).
• Analyze and re-assign targets for the key outlets when compared to the counter potentiality.
• Monitoring competitor activities and reporting the market performance to the management for introducing newer plans.
• Periodically visit the retailer outlets to ensure scheme communication and claim settlements.
• Train the FOS staff on their field work with focus on developing retailer relationship.
• Clearing the retailer and distributors issues ASAP.
• Providing necessary requirement for the channel partners and retailers.
• Increase the availability of all products in all retailer shops within the allocated territory and ensure distribution is strong.

• Worked as Acquisition Manager in Deutsche Bank in Credit Card Division.
• Acquisition of HNI clients for promotion of Platinum Credit Cards.
• Reaching out to various organizations for bulk credit card processing.
• Responsible for end to end selling process of Platinum cards.
• Cross selling of credit cards to CASA clients where customer relationship is the main focus.
• Maintaining strong relationship with existing clients by providing valued service attaining customer satisfaction thereby increase business.
• Achieving individual and team targets by coordinating with the team members.