Smita Chandna

• A business turnaround specialist, lead the overall operations and business management of the India entity, driving organizational transformation, governance, revenue growth, compliance, and stakeholder engagement.

Key Achievements

• Strategic Revenue Generation: Engineered a high-impact partnership strategy that delivered a 60% revenue increase, secured over 40 partners, and penetrated untapped customer segments within the carpet and home textile sectors.
• Fiscal Restructuring & Modernization: Spearheaded the first overhaul of the company’s fee structure in 30 years; instituted formalized payment schedules, and non-compliance penalties to optimize cash flow and institutionalize partner accountability.
• Institutional Governance: Built the organization's foundational HR, Finance, and Administration departments from the ground up, establishing robust compliance infrastructure and structural support for operations.
• Operational Scale-Up: Restructured cross-functional collaboration across 4 distinct regional teams; developed an accelerated partner onboarding framework that optimized time-to-productivity and initial engagement metrics.
• Risk & Vulnerability Mitigation: Designed and executed a comprehensive corporate risk management framework utilizing a mix of scheduled and unannounced multi-tier audits to secure supply chain integrity.

• Led the launch and expansion of sustainable textile and soft goods sourcing operations.

Key Achievements

• Established sourcing operations from inception, creating supplier networks and business processes.
• Developed strategic sourcing partnerships across key manufacturing clusters including Panipat, Jaipur, Varanasi, and Coimbatore.
• Initiated shipments to the US, in the 1st year.
• Conducted market intelligence, benchmarking, and competitive analysis to support strategic growth decisions.
• Positioned the organization as a preferred sourcing partner within sustainable product categories.

• Led supplier development, sourcing strategy, sustainability programs, and category expansion initiatives across Asia.
• Key Achievements
• Managed supplier portfolios supporting annual business volumes of EUR 25–30 Million.
• Successfully launched new product categories and business segments across Asian markets.
• Led supplier negotiations and performance improvement programs resulting in enhanced cost competitiveness and operational efficiency.
• Spearheaded sustainability initiatives including Better Cotton, Organic Cotton, FSC-certified materials, recycling, and circular sourcing programs.
• Created livelihood and women-empowerment initiatives through rural artisan engagement and responsible sourcing programs.
• Partnered with global teams across Sweden, Thailand, Bangladesh, Philippines, and India to execute strategic business plans.
• Mentored and developed future leaders through coaching and leadership development initiatives.

• Led product development and sourcing programs across apparel categories.
• Improved supplier performance through benchmarking, cost optimization, and process improvements.
• Managed stakeholder engagement across global buying offices and manufacturing partners.
• Managed end-to-end sourcing, product development, supplier management, and execution for international retail customers.

Key Achievements.

• Execution of high end brand Express shipments, on time delivereies.

• Managed merchandising and sourcing operations for major international retailers including JC Penney, Target, and QVC.
• Highlighted significant accomplishments
• Led business development initiatives for women's wear, kids wear, and home furnishing, enhancing market presence.
• Managed teams to streamline product development, sampling, sourcing, and order execution processes.
• Collaborated cross-functionally to enhance delivery performance and elevate customer satisfaction.