Smriti Verma
Google Ads Account Strategist
New Delhi
Summary
Strategic Account Strategist and Client Success Specialist combining deep expertise in Google ad-tech systems with an employee/stakeholder-first operational approach. Skilled in end-to-end client onboarding, cross-functional relationship management, and optimizing digital ad portfolios. Leverages background in people operations at UnitedHealth Group and technical analytics in Google Hotel Ads to drive client retention, streamline onboarding workflows, and accelerate account growth.
Overview
2
2
Languages
1
1
Certification
5
5
years of professional experience
Work History
Google Ads - Account Strategist
Accenture
02.2026 - Current
- Developed strategic account plans to enhance client engagement and drive business growth.
- Collaborated with cross-functional teams to align project deliverables with client objectives.
- Analyzed market trends and client data to identify opportunities for account expansion.
- Facilitated regular client meetings to assess satisfaction and gather feedback for improvements.
- Implemented best practices for account management, increasing efficiency in service delivery.
- Evaluated performance metrics to refine strategies and optimize resource allocation across accounts.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Identified new business opportunities by conducting market research and analyzing industry trends.
- Proactively identified potential risks within accounts and developed mitigation strategies to minimize impact on deliverables.
Senior Analyst - Technical Onboarding Specialist
Vaco Binary Semantics - On Site Google
05.2024 - Current
- Onboarding and integrating partners (CRS, OTA, IP, PMS) with the Google Hotel Ads platform, ensuring seamless data flow and ads display by serve as the primary point of contact for prospective partners, guiding them through the integration process and addressing their queries.
- Troubleshooting and resolving technical issues related to data integration and feed management by facilitating the sharing of hotel rates and availability data through XML and CSV feeds, ensuring accuracy and timeliness.
- Scheduling and conducting Google video meetings with the partners to facilitate onboarding, addressing technical questions, and building relationships.
- Collaborating with wider teams like Eng and Prod to improve the onboarding process and address partner feedback.
People Experience Specialist
Optum, UnitedHealth Group
01.2024 - 05.2024
- Worked as an Employee center specialist-HR direct for the employees of UnitedHealth group in the US.
- Managed complex employee relations issues, conducting investigations and resolving conflicts fairly and efficiently.
- Maintained up-to-date knowledge of employment laws.
- Promoted open communication channels between employees and management, addressing concerns proactively to maintain high morale levels within the organization.
Merchant & User Support Analyst
Vaco Binary Semantics - On Site Google
10.2021 - 01.2024
- Worked as an Analyst for a Google food ordering product team by troubleshooting and handling inquiries.
- Provided comprehensive user support to address a wide range of food ordering inquiries and concerns originating from Google platforms. Also delivered dedicated merchant support, assisting restaurants with issues related to orders placed through Google.
- Efficiently handled and troubleshooted complex and escalated issues related to the food ordering process and platform functionality.
- Collaborated closely with the engineering team by identifying, documenting, and raising bugs for frequently occurring issues to improve product stability and user experience, thus reducing the frequency of recurring issues through proactive identification and effective bug reporting.
- Received positive feedback from users, merchants, and internal teams regarding the quality and effectiveness of support.
- Demonstrated a strong understanding of the Google food ordering platform and support processes through efficient and accurate issue resolution.
Education
Bachelor's of Arts - Computer applications, Economics
- Bachelor of Arts (B.A.) - First Division
- Disciplines: Computer Applications, Economics
- Technical Skills with Foundational Knowledge: HTML, XML, CSV, MySQL
Class 12th - High School
06-2018
- Passed class 12th examinations with an aggregate of 84%.
- GPA: 84%
- GPA: 84%
Skills
Proficient in Google Workspace (G Suite): Gmail, Google Drive, Google Sheets, Google Docs, Google Slides, Google Calendar, Google Meet
Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
Data Formats & Databases (Foundational Knowledge): HTML, XML, CSV and MySQL
Tools & Platforms (Well-Versed): Google Analytics, Hotel Center, Notebook LM, Buganizer, Salesforce and more
Performance metrics analysis
Competitive analysis
Attention to detail
Data & Attribution Modeling
Bidding & Budget Allocation
Client Relationship & Stakeholder Management
Certification
Google Ads - Core
Timeline
Google Ads - Account Strategist - Accenture
02.2026 - Current
Senior Analyst - Technical Onboarding Specialist - Vaco Binary Semantics - On Site Google
05.2024 - Current
People Experience Specialist - Optum, UnitedHealth Group
01.2024 - 05.2024
Merchant & User Support Analyst - Vaco Binary Semantics - On Site Google
10.2021 - 01.2024
Kalindi College, University of Delhi - Bachelor's of Arts, Computer applications, Economics
Vidya Memorial Public School, CBSE - Class 12th, High School