Sohail Raza

Marketing and communications professional with experience in growth marketing, content strategy, startup consulting, and digital media. Adept at transforming business insights into effective marketing initiatives through research, storytelling, and strategic planning. Passionate about building impactful brands and driving meaningful audience engagement.

• Founded Full Stack Media, a media initiative focused on technology, startups, AI, business, and innovation, with a mission to simplify complex topics through educational content and digital storytelling.
• Worked directly with startup founders through Auctus Consultancy to develop marketing strategies, brand positioning, growth plans, and go-to-market initiatives.
• Conducted website audits and growth analyses using SEO, UX, performance, and conversion optimization frameworks to identify actionable business opportunities.
• Contributed to marketing and communication initiatives by creating content, conducting research, and supporting strategic decision-making for multiple brands.
• Scored 86% in CBSE Class XII (Commerce), demonstrating a strong foundation in business, economics, and commerce.
• Represented school in Youth Parliament, strengthening leadership, public speaking, critical thinking, and communication skills.
• Pursuing intensive industry-led training in growth marketing, brand strategy, media, sales, AI, and business through The LIT School.
• Completed Anthropic's AI Fluency Program, applying AI tools to marketing research, content creation, workflow optimization, and strategic planning.
• Continuously expanding expertise in marketing, media, entrepreneurship, and emerging technologies through self-directed learning and practical projects.
• Developed marketing strategies and customer acquisition plans for early-stage startups by combining market research, competitor analysis, and growth frameworks.
• Designed website audit frameworks covering SEO, user experience, website performance, accessibility, and conversion optimization.
• Created marketing content for multiple brands, supporting brand communication, audience engagement, and digital marketing initiatives.
• Building Full Stack Media to create insightful content on technology, startups, AI, business, and innovation while developing expertise in digital publishing and editorial strategy.

Anthropic AI Fluency Certification