Summary
Overview
Work History
Skills
Tools
Websites
Education
Timeline
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Soham Gupta

Www.linkedin.com/in/sg46/

Summary

Data-driven SEO Analyst with 3+ years of experience in improving organic search performance, increasing website traffic and generating high-quality marketing leads.

Adept at conducting keyword research, on-page optimization, technical audits, collaborating with cross-functional teams for high-quality content creation, implementing CRO strategies and effective link-building campaigns.

Overview

4
4
years of professional experience

Work History

SEO Analyst

HighRadius
Hyderabad
07.2021 - Current
  • Developed and implemented keyword strategies to create content opportunities for a newly launched product from scratch.
  • Created high-performing solution pages for the company’s core product (Accounts Receivable), with the main page ranking #1
  • Collaborated with content, product, and development teams to deliver optimized content across marketing funnels, generating 17M in traffic and 1.3K leads.
  • Revamped underperforming content to achieve top SERP rankings, increasing monthly traffic potential by 194% (from 38K to 74K).
  • Analyzed website data to produce actionable insights for strategic decision-making.
  • Skilled in converting traffic into MQLs on high-value content and solution pages.
  • Conducted comprehensive SEO audits to identify and resolve technical issues, improving site health and performance.
  • Led link-building campaigns to enhance domain authority and boost organic visibility.
  • Proactively used AI to increase efficiency in creating content opportunities.

Skills

  • On-page optimization
  • Off-page SEO
  • Technical SEO
  • Content strategy
  • Link building
  • Conversion rate optimization
  • Competitive analysis
  • Website data analysis

Tools

SEO tools

  • Ahrefs
  • Semrush
  • Screaming Frog
  • Google Ads

Analytics tool

  • Google Analytics
  • Google Search Console
  • Hubspot
  • Microsoft Clarity
  • Amplitude Analytics
  • Lookerstudio

Development tool

  • WordPress

AI tool

  • ChatGpt
  • PepperContent

Websites

Education

Graduation

Kalinga University, Bhubaneswar, Odisha

B.Tech - ETC

May 2022, CGPA: 8.41

High School

Don Bosco, Liluah, West Bengal

ISC, May 2018 – grade: 88.24%

ICSE, May 2016 - grade: 91.8%

Timeline

SEO Analyst

HighRadius
07.2021 - Current

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Soham Gupta