sonal budhwani

• Taught subjects like Consumer behavior, marketing management, digital marketing, international business, event management, e-business, Family business management, service marketing, general marketing papers
• Improved student retention rates by developing engaging course materials and utilizing interactive innovative (PBL based) teaching methods.
• Maintained an up-to-date knowledge of subject matter by attending conferences, workshops, and webinars relevant to the field of study.
• Increased academic achievement by providing one-on-one mentoring and support to struggling students.
• Supported weekly Digital Marketing lab sessions, contributing to student engagement, comprehension and learning objectives.
• Contributed to campus activities to promote positive university image. Worked as Head for Art and cultural club of university, Conducted various activities and events for management students.
• Evaluated student performance through comprehensive assessments (FETs, FAT), identifying areas of improvement and providing targeted feedback for growth.
• Enhanced cross-disciplinary collaboration through active participation in departmental meetings and workshops. Worked with students for Social media marketing projects.
• Streamlined the grading process with efficient rubrics and timely feedback on assignments, improving overall workflow efficiency.
• Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.

Taught subjects like Insurance & Banking, Digital marketing, marketing management, HRM & material management to BCA & BBA students

• Managed the end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
• Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
• Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
• Developed successful email marketing campaigns for enhanced customer engagement and retention.
• Led a team of digital marketers in executing data-driven strategies to support company-wide goals and initiatives.

• Analyzed performance data to identify areas of improvement and adjust marketing efforts accordingly.
• Increased lead generation by implementing innovative strategies and tactics.
• Exceeded sales targets through efficient lead generation and follow-up strategies.