SONALI BHARDWAJ
Delhi, NCR
Summary
Goal-oriented Senior Marketing Manager with 14-year of progressive marketing success. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
15
15
years of professional experience
Work History
Senior Marketing Manager
Taylor & Francis Books India Pvt Ltd
12.2010 - Current
- Managing, strategizing & promoting the online journals business in South Asia and Sub-Saharan Africa region.
- Drive 360-degree communication with innovative communication ideas based on data research, unique storytelling touching customers, and generating higher returns
- Researched target group and potential markets to capitalize on emerging trends.
- Create social media strategies to increase sales and brand awareness across multiple platforms.
- Collobrating with the commercial team ensuring the target group are in-sync and pre-communicating our approach to generate interest leads/opportunities through various promotional activities including social media advertising, paid advertising, presentations, content creation, events, sponsorships, promotional merchandise, and many more
- Enhancing existing/new customer under the experience/lifetime journey achieving account retention and revenue growth targets every year. Built sustainable relationships and trust with customer accounts through open interactive communication.
- Organize library events & conferences such as interactive library events, focus groups, usage sessions, workshops and many more
- Develop an awareness of internal & external issues and market developments, including competitor activities, needs of customers, trending activities, advances in technology, and professional and academic trends, and share findings with the business and team on regular intervals
- Planning & ensuring marketing budget generating maximum ROI
- An astute people manager managing direct and indirect teams with expertise in stakeholder alignment across the organization
- Monitoring all the tools & platforms for analytic observations to provide business recommendations based on identified trends as well as tweak our promotional activities
- Create high quality analytics/reports and translate them into value added decisions and actions
Company Coordinator
Albireo Telematics Pvt Ltd
02.2009 - 11.2010
- Assisting the CEO of the company in his day to day duties
- Travel coordinator of the company
- Identifying business challenges & key trends in the markets
- Explore opportunities to generate business for the organization
- Researching about the prospects & their needs; handling pre-sales including RFI's (Request for Information) and RFP's (Request for Proposal) pertaining to the company.
Front Desk Executive
ORG Telecom Limited
07.2008 - 01.2009
- Handling front desk
- Recording & filing all incoming & outgoing couriers
- Maintaining inventory of office stationery
- Maintaining petty cash records & cash count monthly.
Office Coordinator
Star Hospitality
04.2008 - 07.2008
- Front desk support
- Managing files & records
- Handling customer complaints
Education
MBA - Marketing and HR
I. K. Gujral Punjab Technical University
Mohali, Punjab04.2019
Bachelor of Commerce - Commerce
University of Delhi
Delhi06.2009
Skills
- Competitive, Data and Trend Analysis
- Complex Problem Solving
- Customer Relationship Management (CRM)
- Demand Generation Marketing
- Digital Integration
- Go-To-Marketer
- Marketing Strategy Development
- Strategic Marketing
- Strong Communication & Presentation skills
- Team Builder
Languages
Timeline
Senior Marketing Manager
Taylor & Francis Books India Pvt Ltd
12.2010 - Current
Company Coordinator
Albireo Telematics Pvt Ltd
02.2009 - 11.2010
Front Desk Executive
ORG Telecom Limited
07.2008 - 01.2009
Office Coordinator
Star Hospitality
04.2008 - 07.2008
MBA - Marketing and HR
I. K. Gujral Punjab Technical University
Bachelor of Commerce - Commerce
University of Delhi
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