SONAM GUPTA

• Astrology & Spiritual Tech: Developed digital growth, content, engagement, and customer journey strategies.
• EdTech & Career Services: Conducted competitor and UX/CRO analysis to improve positioning, discovery, and conversions.
• B2B SaaS & AI Technology: Supported GTM, market research, positioning, messaging, and digital growth initiatives.
• D2C Entrepreneurship: Launched LittleMishti, a handmade ceramic magnet brand, managing product development, branding, social media, promotions, and customer orders.
• Conducted market and competitor analysis to identify customer needs, positioning gaps, and growth opportunities.
• Leveraged AI tools for research, content, competitive analysis, campaign ideation, and marketing strategy.

• Owned end-to-end product marketing strategy across multiple product lines, driving adoption, engagement, monetization, and long-term retention.

• Defined product positioning, core narratives, and messaging frameworks that translated complex product capabilities into clear customer value.

• Partnered with Product, Design, Data, and Engineering teams to launch and scale features across global markets.

• Led GTM strategy for major product launches, achieving a 150% uplift in feature adoption and 30% revenue growth.

• Built advanced segmentation, personalization, and lifecycle journeys, improving conversion and retention by 200%.

• Engineered a cohort-based reactivation engine generating ₹2.5 Cr net monthly revenue, improving CM1 by 2% at a 400% ROI.

• Directed the end-to-end product launch for Great Goa Games - owning launch strategy, positioning, messaging, and go-live execution across all channels.

• Built and implemented a comprehensive product marketing strategy, including feature communication and value proposition articulation, to drive adoption.

• Led social media strategy and execution - launch creatives, content calendars, and engagement campaigns - to build early buzz and traction.

• Partnered with Product, Design, and Tech teams to translate product capabilities into impactful consumer communications.

• Improved post-launch visibility and engagement through campaign optimization, performance tracking, and iterative messaging.

• Owned the revenue, engagement, and retention charter for the platform, driving 10% MoM growth in monthly deposits.
• Partnered with Analytics & Data teams to translate user behavior insights into initiatives that grew monthly GMV 3.6x over 6 months.
• Identified funnel gaps and friction points across the deposit lifecycle, informing roadmap decisions that drove 5x growth in D1- retained users over the same period.
• Sustained D1 retention in the high 90s (%) by aligning marketing and CRM with core gameplay loops to convert first-time users into active players.
• Ran structured test-vs-control CRM campaigns during peak tournament windows, delivering a consistent 3–4% relative lift in conversion.
• Built CRM-driven lifecycle journeys that improved repeat usage and monetization, contributing to 8% MoM rake (revenue) growth.
• Presented MTD and monthly business impact dashboards to leadership, tying retention initiatives to deposit, rake, and revenue outcomes.

• Formulated and led a structured retention and reactivation strategy, driving a 24% response rate on dormant-user win-back campaigns.

• Mapped end-to-end customer journeys, segmenting users into Active, Inactive, and HNI cohorts to identify key value-creation and drop-off moments.

• Optimized lifecycle touchpoints using behavioral and gameplay data - bonus/incentive-linked offers drove 44%+ of tracked deposit transactions.

• Designed ticket-incentive reactivation campaigns for lapsed players, converting redemptions into ₹1.2L+ in follow-on deposits.

• Tracked first-time depositor (FTD) cohorts weekly to refine onboarding-linked retention campaigns.

• Partnered with Product and Marketing to elevate UX, engagement loops, and monetization levers, sustaining 79% active player rates within core cohorts.

• Promoted from Assistant Email Marketing Manager to Email Marketing Manager in Jun 2018, with responsibilities expanding to end-to-end Retention and Product Marketing in 2019, spanning lifecycle strategy, customer engagement, and revenue growth.
• Improved email CTR from 1.74% to 7.30% (4x) through loyalty, rewards, tier experiments, and creative A/B testing.
• Built reactivation experiments for 18,000+ VIP users, generating ₹37L+ incremental revenue against ₹15L bonus spend.
• Leveraged behavioral signals to trigger timely campaigns across VIP segments.
• Improved the rake-to-bonus ratio by 10% through bonus optimization experiments.
• Managed cross-channel lifecycle journeys across Email, Push, SMS, and Web Push.
• Drove 33% MoM revenue growth and 20% MoM deposit growth through continuous optimization.

• Led email campaign experimentation and messaging for festive/collection launches across India, US, and UK markets.

• Managed end-to-end email and CRM campaigns for enterprise clients, translating business objectives into campaign strategy and experimentation.

• Supported PR and brand communications, building early fundamentals in messaging and stakeholder communication.