Travelling
Sonam Kashyap
Team Leader- Paytm
East London ,Uttar Pradesh
Summary
Aspiring for position in Campaign Management | Digital Marketing | Operations Management | App Store Optimization | Business Analyst | Data Analyst| Marketing Manager.
Bachelors in Science from Delhi University, offering 6.5 years of experience including Amazon seller onboarding management , client management, Campaign Management through Clevertap, Digital Marketing & Data Analyst Presently associated with Paytm as Team Lead - Growth Marketing & Analytics. Expertise in coordinating with professionals for running successful business operations and implementing procedures and service standards for business excellence. A creative thinker with excellent communication, analytical, managerial and interpersonal skills.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Team Leader
One97communications Pvt Ltd (Paytm India)
02.2021 - Current
- Charting Pan-India New Users' growth plan at Paytm to increase Sign ups & subsequently convert them into transacting users.
- Orchestrated OTA (Push Notifications) and App Promotions through different digital touch points within Paytm App Marketing.
- Campaign Creation/Management for Cashback offer with in Paytm App for new users.
- Campaign Management /Push /SMS Management through Clevertap and Engage portal.
- Managing Journey for banners running with in Paytm app through Clevertap.
- Homepage Traffic management/distribution across the different Business Verticals.
- Enhancing CTR, User Experience through campaign personalization and user segmentation.
- Provide inputs for Homepage Widgets, App Restructuring & Category Storefronts.
- Analyze the target audience for each campaign targeting users across different stages of Lifecycle – Onboarding, Partial Upsell, All Upsell & Churn.
- Planning & execution of User Engagement Activity (Deal Onboarding, Social Media Planning, Cashback Burn Analysis, Data Analytics).
Team Leader
Denave India Pvt. Ltd
Noida
02.2016 - 02.2021
- Client Engagement & Service Operations.
- Team Management, leading and managing large teams effectively.
- Communicate with clients and other departments to ensure quality service delivery and customer satisfaction.
- Accountable for resolving partner issues, proposing solutions.
- Acting as escalation point for resolving the most difficult customer issues.
- Planning targets in-line with targets given and ensuring the effective and in-time.
- Deliverance of same.
- Monitoring operations to ensure adherence to service level standards and company policies and procedures.
- Responsible for meeting productivity & revenue targets on a weekly, monthly, quarterly and annual basis.
- Committed to delivering on KPI and company goals through excellent communication and.
- Interpersonal skills and use of latest products and technology.
- Build strong working relationship with Business Partners (Reseller) i.e.
- Identify business.
- Opportunities challenges and grow their business further.
- Understand newly launched services offered by Amazon and be able to articulate its functions and benefits to internal and external audiences in terms of bringing benefits of selling online.
- Responsible to increase GMS/revenue from assigned sellers.
Executive
Cogent
Noida
09.2015 - 02.2016
- Direct contact with warehouse regarding in and outbound shipment.
- Managing shipments status time to time.
- Update the status on dasboard and on website.
- Data Management.
- Team handling .
Executive Assistant
iEnergizer
Noida
09.2014 - 09.2015
- Managing timesjobs.com portal.
- Responsible to do out bound calls.
- Encouraging job seekers to take resumes service.
- Data Management.
Education
Bachelor of Science - Science
Dyal Singh College, University of Delhi
Delhi 07.2011 - 07.2014
Skills
Communication
Data Insights
Building Relationships
Microsoft Office
HTML
Google Sheets
Microsoft Excel
Multitasking abilities
Leadership
Critical thinking
Planning and Coordination
Interests
Cooking
Timeline
Team Leader
One97communications Pvt Ltd (Paytm India)
02.2021 - Current
Team Leader
Denave India Pvt. Ltd
02.2016 - 02.2021
Executive
Cogent
09.2015 - 02.2016
Executive Assistant
iEnergizer
09.2014 - 09.2015
Bachelor of Science - Science
Dyal Singh College, University of Delhi
07.2011 - 07.2014