Sonia Gusain
New Delhi
Summary
Results-driven CRM and Digital Marketing enthusiast with hands-on experience in campaign execution, customer engagement, and retention strategies. Proven track record at PBPartners, where a strong internship performance led to a Pre-Placement Offer. Skilled in tools like MoEngage, Netcore, Karix, and Excel, with a focus on crafting impactful WhatsApp and email marketing campaigns. A quick learner and team player passionate about delivering measurable marketing outcomes.
Overview
1
1
year of professional experience
Work History
CRM Executive - Digital Marketing
PBPartners
Gurgaon
11.2024 - 06.2025
CRM Executive (Post-Internship PPO)
PBPartners (a Policybazaar Brand) – Gurugram, India
Nov 2024 – May 2025
Internship Period: Nov 2024 – Apr 2025 | PPO Received: May 2025
- Secured Pre-Placement Offer (PPO) for outstanding performance and contributions during the internship period.
- Managed customer communication and engagement using CRM tools, including MoEngage, Netcore, and Karix.
- Created content strategies, subject lines, and creatives for WhatsApp, and Email marketing campaigns.
- Supported execution and performance monitoring of lifecycle marketing campaigns to improve retention and renewal metrics.
- Collaborated with cross-functional teams to coordinate messaging and streamline internal communication workflows.
- Gained hands-on experience with Microsoft Excel, Google Sheets, and internal dashboards for data analysis and reporting.
- Maintained a collaborative and positive rapport with team members and contributed to a productive team environment.
Education
MBA - Marketing & Finance
DR APJ Abdul Kalam Technical University
Greater Noida06-2025
B.COM - Accounting And Finance
Delhi University
New Delhi05-2023
High School Diploma -
Govt Girls Sen Sec School Roop Nagar No 1
New Delhi09-2020
Skills
- CRM Platforms: MoEngage, Netcore, Karix
- Campaign Tools: WhatsApp Business API, Email Marketing
- Analytics & Reporting: Microsoft Excel, Google Sheets, Dashboards
- Marketing Skills: Customer Retention, Lifecycle Marketing, Campaign Execution
- Soft Skills: Communication, Collaboration, Time Management, Problem Solving
- Content strategy
- Campaign management
- Cross-selling strategies
- Customer retention strategies
- Multitasking Abilities
- Strategic planning
- Decision-making
Affiliations
- Volunteered at moto GP india
- volunteered at physics walllah job fair
Languages
Hindi
First Language
English
Advanced (C1)
C1
Accomplishments
- Financial Literacy Program "Kona Kona Shiksha" - Scored 93% in quiz NISM, Kotak Securities Ltd.
- Soft Skills and Personality Development - Successfully completed training, Crack-ED
- Introduction to Financial Planning - Participated in NSE IAP program, PLAAB Foundation (August 2023).
- Fundamentals of Digital Marketing - Successfully completed, IIDE (2024)
- Organizational Design: Creating Competitive Advantage - Successfully completed, IIM Bangalore (IIMBx).
Timeline
CRM Executive - Digital Marketing
PBPartners
11.2024 - 06.2025
MBA - Marketing & Finance
DR APJ Abdul Kalam Technical University
B.COM - Accounting And Finance
Delhi University
High School Diploma -
Govt Girls Sen Sec School Roop Nagar No 1
Similar Profiles
APRAJEY TIWARIAPRAJEY TIWARI
Assistant Manager – Credit Process at Credit Saison IndiaAssistant Manager – Credit Process at Credit Saison India
Blessina Amulya KumarBlessina Amulya Kumar
International Public Health Consultant- Community Engagement Expert at Global Coalition of TB AdvocatesInternational Public Health Consultant- Community Engagement Expert at Global Coalition of TB Advocates
Sameer JohrySameer Johry
Lead - Keay Account Manager - National Accounts at ZomatoLead - Keay Account Manager - National Accounts at Zomato
Deepak DuggalDeepak Duggal
Project Management + Consultant at HCL Technologies LTD.Project Management + Consultant at HCL Technologies LTD.
Ammaarah Patel Ammaarah Patel null
Digital Marketing & CRM Executive at HUBLOT - LVMH W&JDigital Marketing & CRM Executive at HUBLOT - LVMH W&J