Sooraj Nair
Ghatlodia
Summary
Seasoned Channel Sales and Retail Expert with over a decade of diverse experience in the building materials industry across Pan India. Proven track record in driving revenue growth, establishing robust channel networks, and enhancing retail presence for leading brands. Skilled in developing and executing go-to-market strategies, managing large distributor networks, onboarding channel partners, and leading high-performing sales teams to exceed targets. Strong understanding of regional market dynamics, influencer management (architects, contractors, fabricators), and demand generation initiatives.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Sales Operations Manager
Astral Ltd
Gujarat
04.2023 - Current
- Streamlined sales processes to enhance team efficiency and effectiveness.
- Coordinated cross-departmental communication to align sales and operational goals.
- Analyzed sales data to identify trends and inform strategic decisions.
- Managed CRM systems to track customer interactions and sales activities.
- Collaborated with marketing teams to ensure consistent messaging in campaigns.
- Led regular meetings to discuss sales strategies and performance updates.
Area Sales Manager
Preethi Kitchen Appliances
Ahmedabad
10.2022 - 03.2023
- Managed sales team to achieve regional targets and increase market presence.
- Developed relationships with key retailers to enhance product distribution and visibility.
- Coordinated promotional campaigns to boost brand awareness and product engagement.
State Head - Gujarat
Hafele India Pvt Ltd
06.2018 - 09.2022
- State Head for Distribution Vertical at Häfele India, overseeing operations across Gujarat.
- A results-driven leader with extensive experience in building materials and architectural hardware, specialising in channel sales, distribution management, and retail expansion.
- Proven expertise in driving business growth through effective distributor onboarding, nurturing channel relationships, and executing region-specific go-to-market strategies.
- Skilled in leading cross-functional teams to achieve sales targets, enhance market share, and deliver superior customer service.
- Strong understanding of Gujarat's market dynamics, with a focus on profitability, operational efficiency, and strategic alignment with organisational objectives.
Sr Marketing Executive - Surat (General trade / Projects)
J K Cement Ltd
03.2016 - 05.2018
- Company Overview: White Cement Products
- Dynamic Marketing Executive with hands-on experience in general trade and project sales for white cement products at J K Cement Ltd.
- Proven ability to drive sales growth by developing strong relationships with dealers, distributors, contractors, and project influencers in the Surat region.
- Skilled in market development, demand generation activities, influencer meets, and ensuring product availability and visibility across channels.
- Adept at identifying new business opportunities, executing territory-specific marketing plans, and achieving targets consistently.
- Known for proactive market intelligence gathering and aligning field activities with organisational objectives to strengthen brand presence and market share
- White Cement Products
Sales Officer - Ahmedabad (Industrial Products)
Sintex Industries Ltd
Ahmedabad
08.2014 - 02.2016
- Skilled in managing B2B sales, dealer networks, and institutional clients, with a strong understanding of industrial applications and customer requirements.
- Demonstrated ability to achieve sales targets through effective client relationship management, territory mapping, and solution-based selling.
- Adept at coordinating with internal teams for timely deliveries, resolving customer issues, and ensuring high levels of client satisfaction.
Education
Master's In Business Administration -
L.J. Institute of Management Studies
Ahmedabad 08.2012 - 04.2014
Bachelors of commerce -
Narmada college of science and commerce
Bharuch 08.2009 - 01/2012
HSC -
SSC -
Skills
- Channel Sales Management
- Retail Expansion and Development
- Team Leadership and People Management
- Market Intelligence and analysis
- Demand Generation activities
- P&L and Revenue responsibility
Disclaimer
I hereby declare that the information furnished above is true and correct to the best of my knowledge and belief. I take full responsibility for the correctness of the details mentioned in my CV.
Timeline
Sales Operations Manager
Astral Ltd
04.2023 - Current
Area Sales Manager
Preethi Kitchen Appliances
10.2022 - 03.2023
State Head - Gujarat
Hafele India Pvt Ltd
06.2018 - 09.2022
Sr Marketing Executive - Surat (General trade / Projects)
J K Cement Ltd
03.2016 - 05.2018
Sales Officer - Ahmedabad (Industrial Products)
Sintex Industries Ltd
08.2014 - 02.2016
Master's In Business Administration -
L.J. Institute of Management Studies
08.2012 - 04.2014
Bachelors of commerce -
Narmada college of science and commerce
08.2009 - 01/2012