SOUMEN SARKAR
Bardhaman
Summary
- Results-driven sales professional with extensive experience in Primary Sales Planning, Team leadership, Collection, and Business Development.
- Proven track record of achieving business objectives and driving organizational growth through effective sales strategies, market development, customer engagement, and team management.
- Experienced in planning and executing diverse demand-generation initiatives, including contractor meets, developer meets, promoter meets, and other customer engagement programs to generate business opportunities and strengthen customer relationships.
- Proficient in depot operations management, ensuring seamless coordination among sales, distribution, logistics, and inventory functions to improve operational efficiency and enhance customer satisfaction.
- Strong focus on market expansion, channel development, customer service, and revenue growth, with the ability to identify opportunities and convert them into sustainable business results.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Assistant Area Sales Manager
Berger Paints India Ltd
07.2023 - 08.2026
- Managed the entire operation of East Burdwan, Birbhum and part of Hooghly, ensuring seamless functioning and optimal performance.
- Led the Sales Team to achieve and surpass sales targets, strategized sales plans, and implemented effective tactics to maximize revenue generation and market penetration.
- Spearheaded depot operations, including inventory management, logistics coordination, and distribution, to ensure the smooth and efficient functioning of the depot.
- Provided guidance, mentorship, and supervision to the Sales and Business Development teams, fostering a high-performance culture and ensuring alignment with organizational goals.
- Monitored Sales Team performance, conducted performance reviews, and provided constructive feedback to foster continuous improvement.
- Collaborated with the Business Development Team to identify new business opportunities, developed strategies to expand the customer base, and strengthened market presence in the assigned area.
- Established and maintained relationships with key customers, promptly addressing their needs and concerns to ensure high customer satisfaction.
- Evaluated and optimised operational processes and workflows to streamline operations and enhance overall effectiveness.
Senior Sales Officer
Berger Paints India Ltd
07.2018 - 06.2023
- Monthly Sales Target Achievement: Strategically planned and executed monthly sales activities to meet and exceed assigned sales targets
- Yearly Sales Budget Achievement: Successfully achieved and exceeded the annual sales budget through strategic territory planning and consistent execution of sales initiatives.
- Network Expansion: Identified potential markets, appointed new dealers and distributors, and expanded the retail network to increase market penetration and coverage.
- Network Handling: Managed and supported dealers and distributors through regular meetings, performance reviews, stock planning, and relationship building to drive mutual growth.
- Overdue Collection & Credit Control: Ensured timely collection of outstanding payments, monitored credit limits, and followed up to maintain healthy financial discipline across the channel.
- Painter/Influencer Activity Management: Organized influencer engagement programs, loyalty initiatives, and product training sessions to boost brand visibility, and drive secondary sales.
- Scheme Follow-up and Implementation: Communicated trade schemes, ensured proper execution at the dealer/retailer level, and tracked scheme utilization for maximum effectiveness.
- Customer Complaint Handling: Addressed customer issues promptly, coordinated with service teams for resolutions, and ensured high customer satisfaction and retention.
Territory Sales Officer
Kansai Nerolac Paints Ltd
04.2014 - 06.2018
- Daily sales target, Monthly sales target, Yearly sales budget, Net work expansion, Dealer handling, Over dues collection, Painter activity, Scheme Follow up, Customer Complaint handling
Sales Executive
Snowcem Paints India Ltd
05.2012 - 04.2014
- Monthly sales target, Yearly sales budget, Net work expansion, Dealer handling, Over dues collection, Painter activity, Scheme Follow up, Customer Complaint handling
Relationship Manager
India Infoline
07.2007 - 04.2012
- D-Mat a/c opening, Revenue Earning
Education
MBA -
Sikkim Manipal University- 2009
M.Com -
Kanpur University- 2005
B.Com (Hons) -
Burdwan University- 2002
Skills
- Market Expansion
- Team Leadership
- Competitive Analysis
- Revenue Growth
- Product positioning
- Pricing strategies
- Retail Strategies
- Distribution channels
- Secondary and primary sales
Certification
- Ranked 3rd in the East-1 Region for Network Expansion under “TALAASH-22”
- Earned an International Thailand Trip (2022–2023) for being the Highest “Key Contractors” Achiever
- All-India Top Rank in the “GURUKUL Berger Product Exam-2022”
ADDRESS
Belepara
Hooghly
West Bengal-7126111
Timeline
Assistant Area Sales Manager
Berger Paints India Ltd
07.2023 - 08.2026
Senior Sales Officer
Berger Paints India Ltd
07.2018 - 06.2023
Territory Sales Officer
Kansai Nerolac Paints Ltd
04.2014 - 06.2018
Sales Executive
Snowcem Paints India Ltd
05.2012 - 04.2014
Relationship Manager
India Infoline
07.2007 - 04.2012
MBA -
Sikkim Manipal University- 2009
M.Com -
Kanpur University- 2005
B.Com (Hons) -
Burdwan University- 2002