Soumita Ghosh

Oversaw creative functions across 36 markets in North and East India, managing one of Big FM's largest regional operations.

Led team of 25 creative professionals to consistently achieve high execution standards, enhancing overall creative output.

• Fostered innovation and excellence through targeted coaching initiatives.
• Collaborated with sales leadership and digital teams to develop and implement integrated marketing solutions that drove engagement.
• Designed revenue-centric communication platforms utilizing radio, digital media, AI content, social media, podcasts, events, and activations.

Conducted strategic pitches for national and regional advertising clients to secure partnerships.

• Created new IPs and developed monetizable content products in response to market trends, increasing revenue opportunities.

• Integrated branded content strategy across North and East India, resulting in improved campaign effectiveness.
• Delivered award-winning campaigns across radio, podcasts, digital, and social platforms.
• Established strategic partnerships with CMOs, marketing heads, and media agencies, fostering collaboration and innovation.
• Directed regional creative teams, improving operational efficiency and project outcomes.
• Developed scalable advertiser IPs, contributing to substantial revenue growth.

• Managed integrated campaigns from ideation through execution, achieving targeted objectives.
• Directed creative strategy implementation across five regions, increasing brand visibility.
• Developed regional creative teams, fostering innovation and enhancing campaign effectiveness.

Delivered effective communication strategies for national advertisers to maximize engagement.

• Directed cross-functional teams and facilitated creative brainstorms to execute campaigns aligned with brand objectives.
• Led marketing initiatives across North and South India, creating impactful Intellectual Properties (IPs) and experiential marketing strategies that engaged target audiences.
• Partnered with sales teams to develop promotional solutions that increased brand visibility across radio and BTL channels.

• Led end-to-end campaign execution, developing creative pitches and crafting compelling copy to ensure consistent brand messaging across all touchpoints.
• Designed and activated innovative digital content strategies across multimedia platforms, aligning with client goals to maximize engagement and achieve target reach.
• Managed high-value client portfolios, delivering tailored solutions that strengthened market presence and enhanced client satisfaction.

• Developed integrated branded content and client solutions across platforms like 92.7 Big FM, Big Magic, and Big CBS—aligning with brand strategy and enhancing audience engagement.
• Led end-to-end campaign management from ideation to execution, ensuring successful national and regional rollouts in collaboration with cross-functional teams and stakeholders.
• Empowered sales teams through creative pitch support, training, and innovative content ideas—resulting in high-value deal closures and maintaining content quality across all touchpoints.

• Developed and executed cohesive communication strategy aligned with company growth goals, enhancing internal and external brand messaging effectiveness.
• Acted as a strategic bridge among agency, clients, media, and internal teams, maintaining brand consistency and delivering tailored creative solutions for marquee clients including Dabur, HUL, Maruti Suzuki, and Red FM.
• Elevated content quality across platforms through management of website updates and curation of client newsletters, fostering continuous improvement in creative and strategic development.