Soumyabrata Hazra
Kolkata
Summary
Led Sales & Marketing functions in Tata Steel in different stints for last 20 years, Driven profitable growth in ERW Tubes & Pipes & Flat product Distribution business in East through undertaking Strategic sales initiatives, Building & nurturing business ecosystem & addressing discerning needs of customer segments. Revenue & Value maximization was major focus area in National role in Marketing & Business development area which drove B2B, B2C & B2G sales implementing brand-building strategies.
Overview
27
27
years of professional experience
Work History
Regional Sales Manager, Tubes Division
Tata Steel
Kolkata
07.2022 - Current
- Achieved 60% growth in the ERW Steel Pipes and Tubes business by market segmentation & addressing discerning needs of B2C, B2B, and B2G segments.
- Maximised revenue by identifying capability gaps & restructuring Channel ecosystem.
- Maximised value focussing on differentiated products like Coated & Ready to use products.
Head of Sales Flat Products Distribution
Tata Steel
Jamshedpur
11.2019 - 06.2022
- Led the sales team to 16% growth in flat products, and introduced a branded HR sheets distribution business in the region.
- Led sales team to 17% growth in flagship B2C brands, Tata Tiscon, and Tata Shaktee and achieved a dominant market share position.
Business Development & Excellence
Tata Steel
Kolkata
10.2016 - 10.2019
- Led Structured business acceleration projects in Hot Rolled, Cold Rolled, TMT rebars, GC, Tubes.
- Market shaping initiative in a highly commoditised Hot rolled space by addressing needs of value seeking customers & lauch of Branded HR sheets.
Head Marketing Cold rolled Distribution Business
Tata Steel
Kolkata
06.2013 - 09.2016
- Brought focus on a new segment B2SME using Cold rolled steel & helped develop tailer made products
- 1st time introduced Continous Annealed product to discerning segments.
- Developed region wise plan with premium pricing strategy.
Head of Sales
Tata Steel
New Delhi & Kolkata
10.2009 - 05.2013
- Started B2B sales in HR for key cod rollers, tube customer accounts, and the SME segment in NCR.
- Achieved sales growth of 25% in the Tata Tiscon reinforced bar business, and achieved a dominant market share in retail.
Long Products Marketing & Sales
Tata Steel
Kolkata & Bangalore
06.2005 - 09.2009
- Established the Tata Tiscon B2C business for the first time in Karnataka.
Business Transformation Task force
Tata Steel
Jamshedpur, Kolkata
04.1999 - 03.2003
- Worked alongside consultants M/s McKinsey & Co for Value Maximisation exercises for B2B Key accounts & Retail B2C brands.
Education
Master of Business Administration - Management
Xavier Institute of management
Bhubaneswar12-2005
B Tech - Mining Engineering
IIT BHU
Varanasi12-1996
Skills
- Industrial marketing and sales
- B2B & B2C sales
- Product pricing
- Marketing & sales strategies
- Brand-building strategies
Timeline
Regional Sales Manager, Tubes Division
Tata Steel
07.2022 - Current
Head of Sales Flat Products Distribution
Tata Steel
11.2019 - 06.2022
Business Development & Excellence
Tata Steel
10.2016 - 10.2019
Head Marketing Cold rolled Distribution Business
Tata Steel
06.2013 - 09.2016
Head of Sales
Tata Steel
10.2009 - 05.2013
Long Products Marketing & Sales
Tata Steel
06.2005 - 09.2009
Business Transformation Task force
Tata Steel
04.1999 - 03.2003
Master of Business Administration - Management
Xavier Institute of management
B Tech - Mining Engineering
IIT BHU