Sounak Sinharay

Cross-functional business leader responsible for transforming TransUnion's India non-credit bureau entity - focused on Fraud and ID resolution, Digital On-boarding, Marketing Services and Communications - by growing existing business lines and launching new solutions.

Key Achievements - improved profitability on core financial services business, launched two new verticals to leverage expansion of TransUnion's global non-credit IP in India.

HDFC Bank is India's largest private sector bank with dominant market leadership in cards and retail assets.

Portfolio & Usage Management

• Managed spends and usage on national credit cards portfolio
• Increased spend share through analytics-based activation programs, a market-first instalment pay program, dining & bill-pay.
• Received ‘Silver Star’ Award in January’2009 ‘in recognition of significant contribution to organization’.

Transunion Cibil is India's leading consumer credit information and insights company.

• As Market Planning Lead for credit cards and consumer lending, responsible for leading sales strategy for banks and card issuers. The pandemic induced crisis in 2020 provided an opportunity to strengthen TU's position as a trusted advisor and market leader.
• Given additional responsibility of leading program on cash-flow based lending: an area of focus which leverages emerging open banking technology stack and usage of alternate data.
• Strong engagement with TU market planning leadership across US, CA, UK, Latam on actions around common themes. Led Thematic Selling cross-functional execution for India.

Awarded for leading a cross-functional team to 2nd Prize in TU India's 'Cut Above' leadership development program in 2023.

SCB is an international bank with presence in over 50 markets globally.

• Launched global retail payments capabilities like fast P2P transfers, instant digital credit cards and secure e-commerce easy check-out solutions. Led a global cross-functional project to enhance cross-border remittances.
  
• Role provided exposure to retail payments dynamics across footprint, appreciation of technology rails and opportunity to project-manage large multi-market initiatives.

Awarded Retail Bank Star Award in Feb'2019; Project Lead for 'Best Remittance Initiative' - Retail Banker Asia Trailblazer Awards 2019.

• Led portfolio programs on credit cards across markets spanning Asia, Africa and Middle East.
  
• Exposure to dynamics of both high income markets (HK, SG, UAE) and emerging ones (India, China) in bank’s footprint.
  
• Key achievements include launch of portfolio management standards and global unsecured lending risk decision framework, online & pre-approved client journeys for loan-on-cards, leading a project on cards authorisation rates which yielded over $5M annual revenue lift, and management of global cards loyalty program.
  

• Grew deposits through channel-led interventions and transaction capability enhancements. Turned around the bank’s SA book to robust growth in 2013 & 2014 after years of stagnation.
  
• Leap-frogged debit cards spend growth and portfolio card activation to best-in-market in 2014.
  

Product Management & Strategy towards new cards origination

• Doubled new cards origination volumes in 2012, and catapulted SCB to among top 3 new card issuers in India.
  
• Led segment and risk expansion in cards sourcing. Awarded 'Certificate of Excellence' (April 2012).

Program Lead for key new initiatives

• Launched SCB India’s first retail co-brand card with 'Lifestyle' - which became India’s top co-branded credit card on new origination withiin a year of launch.
  
• Launched Approval-in-Principle capability in 2011 - a market first - to power instant approval on credit card applications.
  

ICICI Bank was a pioneer in reaching a diverse set of under-banked customers through new hybrid delivery channels.

• Responsible for improving product penetration through new product launches and channel productivity enablers. Assessing product-channel compatibility was a key element. Selected for ICICI Bank Leadership Management Program (LMP, Sept’06)

GSKCH was the market leader in the Health Food Drinks category.

Assistant Brand Manager, 'Boost' and 'Maltova' brands

• Hands-on experience in brand management, market research, sales promotions and communication. Won GSK Spirit Award (Sept’04).

Area Sales Manager & Sales officer

• Role required extensive relationship management with merchant partners.